Assisted Living Marketing Strategies & Digital Marketing Ideas
JUNE 13, 2010

assisted living marketing strategies & digital marketing ideas

An assisted living business has to be for the people and about the people, which is why as an owner of a senior home you need to make communicating with the people and the community a priority, and assisted living marketing strategies provide you just that. Here's why you might not be getting the recognition you deserve, and how digital marketing will help you create awareness for your business so that you can reach the right people and bring out the best you have to offer.


  • The internet is free, use it!

You've got the experience; you've got the people skills and the best bedside manners. We'll make sure your senior living advertisements implicate all that by creating a properly designed assisted living website design that provides a functional, engaging interface for your clients to communicate with you and get trust you to care for them properly.


  • Cover your entire audience

You're probably focusing on your local community, and neglecting the fact that your business can grow larger and branch broader than you can imagine. With our help, we'll make sure your name reaches everyone looking for your services through our assisted living marketing strategies.


  • A solid footing

We're here to put your name in the game and make sure it stays there. With our assisted living marketing services, we took the concept of word of mouth a bit further; we'll get the people to love you, so your business's name keeps rolling because we make sure it does.

But the time comes to launch your senior home, and you see that business isn't as widely received as you'd thought it would be. You thought the turnout to your business would be greater, and the reasons are threefold. Here are three common mistakes as to why you're finding it difficult to get your feet off the ground.

1) Too fierce a competition

Outshining your competitors might seem to be too overwhelming, especially in an arena where success is mainly built on well-developed people skills, but with assisted living marketing strategies by your aid will not only help you build your brand name in the field but also build a strong solid persona for your business.

2) No glamour

An assisted living business needs to carry a vibe of safety, efficiency, and familiarity. Our experienced digital marketing agents will help you propel outward all those inner qualities that you know you have to your clientele.

3) The right audience

Efficient senior homes are becoming a widely needed service, and we'll use that to your advantage. With our help, we'll make sure your advertisements target and reach the right audience and get your business thriving!


How do we do it

With our assisted living marketing strategies, our main goal is to offer success; all you have to have to do is to grab it. As an ambitious entrepreneur, we offer you a variety of digital marketing service programs that cater to all your needs and will better your business. We'll let you choose for yourself from our many plans (or all of them), leave it up to us to lead you along the ladder of success.

A) Assisted Living SEO Strategy Program

Our assisted living search engine optimization program is here to make you the most highly deemed senior home. SEO works steadily by keyword optimization and link building to increase your revenue. We make sure to keep you updated with weekly progress reports on how our white-hat SEO service is bringing clients in by the minute.

B) Social Media Marketing Program

With our social media marketing for assisted living facilities, everything we offer is and can be tailored to your fit, even our social media marketing plan. We ensure the promotion of your business on different social media platforms through our low CPC costs or our prestigious paid marketing plans that have helped push many businesses to the forefront of their field.

C) Content Marketing Program

Videos, blogs, posts, you name it; we'll use various and diverse content creation methods to keep your targeted audience in your lane. We keep things alive to help strengthen your proceeds and attend to both your business and your audience.

D) Retargeting

We've almost got the job done; we've captured your audience, and they're quite willing. They just need a small push to get them to advance in the right direction towards you actively, and here is where retargeting comes in. It keeps your name imprinted on your audience's mind so that you're the first to think of when and if the time comes.

E) Email Marketing for Assisted Living

Communicate with your clients weekly and directly through our email service and build a strong foundation for your clientele relationships. Or perhaps get to know your clients better and what they expect of your through our A/B testing program so you can better anticipate their expectations and fulfill the law of supply and demand to the fullest. It's up to you t choose, but do you see your business growing yet? Because we do!


Our assisted living marketing strategies are the digital marketing services you need; it will rise to the occasion smoothly, quickly, and with guaranteed proficiency. Unified Marketing will help you advertise yourself the way you see yourself for the rest of the world to see you too and make sure you provide the right message to the right audience to become the best-assisted living firm in your area.


Why Unified

Fuel your business to do more with Why Unified; our all in one marketing platform. Run your sales & marketing in one marketing platform, or have us do it for you under one low monthly subscription.

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