Case Study: SEO for Security Products

January 26, 2019 Ranked for 1K+ Keywords Driving 130K Organic Monthly Traffic is America’s leading online store for offering best-in-class security products since 1997 through a class of pistols and handgun safes, biometric safes, wall safes, vehicle safes, and many more. In partnership with iconic American brands such as Browning Gun Safes, Thino, Fort Knox, Winchester, is committed to making bringing a shopping experience for security products like no other.



Explore’s Goals:

– Establish page one rankings across 20 manufacturer level keywords for gun safes, which are highly competitive.

– Establish position one rankings for “gun safes” which yields more than 165K monthly search engine traffic, with DA 60 competitors.

– Establish page one rankings synonyms of “gun safe” keywords in order to capture the entire market efficiently.

– Establish page one ranking for 32 categories of gun safes which will support achieving high-intent purchases as the keywords have post-research intent.


Explore’s Search Engine Optimization Program:

– Unified Marketing Report: Get your search engine optimization report which defines your smart high-buying intent keywords; estimated time to ranking. Approve and execute or cancel with a full refund.

– Meta Tag & Content Optimization: We perform optimization for title tags and meta descriptions based on keyword research and contextually optimized website content both for search engines and prospects!

– Optimize Website Structure for SEO: We’ll perform optimizations to your website structure to ensure compliance with search engine optimization standards and to support an effortless conversion funnel.

– Google My Business & SMO: We’ll perform optimization of Google My Business and ensure sound Google Maps rankings for a healthy local search while optimizing social media channels for higher exposure.

– Optimized Page Building: We’ll continue to expand the search engine optimization program for your small business by building SEO optimized pages and contextually value instilling content to support SEO and conversions.

– Ongoing Content & Video Marketing: We’ll continuously perform content marketing by having your website mentioned, featured and/or cited on third-party websites, including having videos created, optimized and published.



Explore’s Results:

– Achieved page one rankings across all manufacturer gun safes, which in combination of 20 targeted keywords yielded 80K in monthly searches.

– Achieved page one rankings across all categories of gun safes, which are high-purchasing intent keywords since they directly correlate to a specific category of products that a consumer is searching for, yielding 10K search monthly search volume.

– Achieved page one rankings for synonyms of “gun safes” which supports capturing the entire broad market of gun safes, yielding a combined monthly search volume of 40K monthly searches across 14 keywords.

– Organically across 40+ keywords gained authority over 130+ monthly search volume with 90% of keywords being positioned in the first 1-3 results, driving highly qualified traffic through broad, high-buying intent and market-focused keywords.


Explore’s Outcome: has captured 90% of the security products market through the Search Engine Optimization program, capturing 130K+ monthly search volume, driving 40K+ in unique visitors, with traffic cost of $28.1K through a total of 40 keywords. Moving forward, will focus on maintaining page one rankings, while continuously performing on-going optimization to gauge all keywords towards position one, while then focusing on taking command of position 2 and 3 in search engines across all keywords to further influence higher click-throughs as not every search result ends with position one receiving the click first.


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