Email Marketing Sales Funnel: How to Build a Funnel

September 23, 2019

Email funnel must be a term many times if you are in the field of online business. But how to build a funnel? Is it easy to build one for your business? Here, not only you get to know what an email funnel is you can also learn how to build an email funnel for your own business in 5 easy steps.

 

What is an Email Funnel?

What if you didn’t need to send an email to every customer individually? What if you could automate this process and make email marketing messages a simple affair by targeting them at different points in the buyer journey? It’s sure to help you land more customers, and you wouldn’t have to worry about missing out on sending an email when you need.

An email funnel, simply said, collects email subscribers through forms and landing pages and sends them targeted and well-timed emails based on their interests which builds trust and authority, and later, they could become your customers.

 

Benefits of Building an Email Funnel

– Email platform is chosen because it is one of the few marketing platforms which you can own completely, unlike social media whose algorithm is changed.

– It will help you acquire new prospects and leads on autopilot every day.

– You can then convert those leads into buyers and reduce the manual labour otherwise required.

– Turn those buyers into fans of your products and services.

 

How to Build a Funnel

Here are five easy-to-do steps that help you set up your first email marketing sales funnel.

 

1. Choose an Email Marketing Platform

Though Mailchimp can help send many emails together and build your mailing list, it is counterintuitive while doing something advanced like automation.

On the other hand, ConvertKit helps you build a working automated email funnel.

 

2. Set Up the Lead Generation Form

Once the email marketing platform is selected, set up a lead generation form. You will be able to collect all the details you need from your visitors then, from their names to their email address. You could then use this email address to send them promotional emails later on, as well as events about your company. It is what will drive in brand recognition, and ensure that you build an email customer base which converts.

In order to create lead generation form in ConvertKit, login and select “+Creat Form”, from the  “Forms” Tab, shown in the first page after logging in..

You will be provided with options to create two types of forms. Say, for example, you took “A Form” option.

You have to then choose the style for the form, like “naked” for example.

The form’s fields and colour of the text, accent, and button can be customised.

Now go to “SETTINGS”, give a name for your form and save it.

 

3. Build the First Sequence

Now, we have to create a “Sequence” for that form.  It’s the emails you will send to a subscriber depending on the date they have subscribed. You can use it to give people the push to complete purchasing a product or offer coupons to help drive more sales. It forms the backbone of your email funnel.

In ConvertKit, go to “Sequences” in the top menu and select “+Create Sequence”.

Create a relevant name for the sequence.

You will be redirected to the ConvertKit’s Sequence Dashboard. ConvertKit would have already populated your sequence with a template. These templates can be used to build the email funnel sequence.

When you are satisfied with the email sequences created, mark the email as “Published” using the drop-down menu next to “Email Status” and then click “Save All’ button.

 

4. Now, You Need to Have the Form Connected to the Email Funnel Sequence

Now that both the form and email marketing sales funnel has been set up, they have to be connected.

Go back to the form you created earlier by clicking the blue “Forms” button from the top menu, and select your form.

Go to “SETTINGS” tab, below the blue top menu.

From the drop-down list under “Sequence Settings” section, select the email sequence you created.

Then click on the “Save Form” button.

The form has been linked to your email funnel sequence. Once the new subscribers have successfully signed up to your form, they will automatically begin the sequence for themselves.

 

5. Look to Put Up the Form in the Website

The email funnel sequence has been set up and linked to the form. Now it has to be embedded onto your website to start generating leads.

Select the “Embed” tab from the setting page used in step 4.

Highlight and copy the line of JavaScript and paste it in the page where you intend to collect leads from.

 

Done setting up. What next?

Attracting subscribers is easy, retaining them is tough. Just don’t go radio silent once they become your subscribers. Don’t let the relationship go stale. Take the time between the launches as an opportunity to educate them without making a sale, to keep them interested in you. Reply to newsletters too or make a FAQs newsletter.

Learn how to build a Lead Magnet for your email funnel.

Check out this case study which shows how a conversion funnel, which included a series of email funnels, turned an amount as little as $5,989.09 in Facebook Ad to as much as $163,969.49 in revenue in as little as a month! Learn how to build a funnel like this for your business to!

 

 

 

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