Eye Doctor Marketing Strategies & Digital Marketing Ideas

October 20, 2019

Do you’ve an eye clinic that you are looking to get more patients to? The right eye doctor marketing strategies might be all you need.

Make no mistake – eye exams are important. More than 11 million Americans over the age of 12 need vision correction. It’s a good idea to get a yearly eye checkup, as we are sure you would know. However, not many do it. As an eye doctor in the optical industry, wouldn’t it be great to reach out to people telling them how important it is to have an eye checkup? And that you could offer it to them, at a time they want? It’s sure a great idea.

However, the question is, how do you reach out to people who are interested in going to an eye doctor? Or, how do you make people want to go to your eye clinic? That’s what the right eye doctor marketing strategies can help you with.

You get to bring in more targeted traffic to your website, leading to more conversions, and more customers. Using a good SEO strategy, for instance, you can feature your website on the top of the search results. Make your name in the optical industry the right way.

 

The Top Three Reasons Eye Doctors Fail with Their Digital Marketing Strategy

Many eye clinics in the optical industry fail with their digital marketing strategy simply because they do not tailor it to their business needs. Here is what happens.

 

– They Only Focus on Referrals

Referrals have been the best way to promote online marketing for business. Businesses have embraced this type of marketing strategies to increase traffic on their website. However, this method has its drawbacks.

Investing in referrals does not guarantee positive feedbacks. Instead, you need a marketing strategy that does more.

 

– Don’t Pay For Search Engine Optimization

Search Engine Optimization is what helps your website power ahead in search engine rankings. However, eye doctor SEO requires investment to get your website optimized. One of the reasons why this method never seems to work is the lack of intensive knowledge on SEO. With an SEO expert though, you don’t have to worry about it.

 

– Doesn’t Focus on Customer Experience When it Comes to Social Media Marketing

Social Media platforms are a great source of traffic, especially for an optical business. It’s the best place to get your name out there as an eye doctor. Here is where you can receive beautiful comments on your services. However, you need people to answer queries, and engage with your customers, no matter what business you’ve.

Sure, social media is place where people can ask questions and receive immediate feedback. However, do you have the right people to answer the questions?

 

How Can Why Unified Help?

Have you every heard of Why Unified – the newest SEO marketing company that is making quite the news? Here is a look at the different programs on offer by Why Unified, and why you may want to subscribe to them.

 

Paid Marketing

Given the increase in competition, it not enough to just exist on a social media platform. As an eye doctor with a clinic, you need to sell out your services via paid marketing.

Why Unified gives you access to a number of these services all at once. Some of the platforms used include Facebook, Google Ads and so on.

 

Social Media Marketing

Build high-performance social media campaigns that convert. Why Unified aims to increase your traffic boosting your brand awareness, helping you reach out to more people in your neighborhood. When people think of an eye clinic in your region, they should think of no one but you.

 

Content Marketing

The Why Unified team can handle all your content needs, from blogs, websites to other media. With on-site and off-site SEO, it won’t be long before people in the neighborhood start reading about your eye clinic.

 

Email Marketing

Wouldn’t it be great to have your own mailing list? You can talk about eye care tips, as well as offer discounts and knowledge about your services. The Why Unified team helps design a tailored email marketing strategy for you that is sure to increase your traffic and drive in more customers to your clinic which integrates with other eye doctor marketing strategies.

 

Why Unified And Your Eye Clinic: The Right Mix

Why Unified is your choice if you are looking for a comprehensive eye doctor digital marketing strategy for your eye clinic. You can reach out to more patients, and the results will be visible in as little as a month.

We can get started working on your budget – no matter how big or small your business is. You can either subscribe to one of the services or all of them, to get the best results.

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