We all know social media marketing works wonders, but we haven't considered a Snapchat marketing strategy as one of those viable channels. That idea can soon change when you know it has more than 203 million daily active users. And do you know what's more lucrative?
Snapchat reaches 90% of all 13 to 24-year-olds and 75% of all 34 to 34-year-olds in the USA who spend 30 minutes each day on the app. That's a big opportunity if you are targeting a young demographic, especially millennials.
The huge user base creates and shares 3.5 billion of Snaps daily. That's another window to promote your content and generate brand awareness. You can mix videos and images and use editing tools like fonts and filters to create innovative content that is high in demand.
Today we will find out how Snapchat can give wings to your small business and fuel it towards an upward trajectory of growth with a Snapchat marketing strategy.
How Snapchat Helps Small Companies Grow
Here is a look at how Snapchat can help it make things easier for you to get started using Snapchat the right way.
Offer an Inside Look into Your Company
People love to know more about the brands they love. Things like who works in the company, how products are made, or your daily activities matter a lot to your customers.
Snapchat allows you to bring out sneak previews of behind-the-scene happenings in your company. You can provide a look into how things work or everyday life at your business through Snapchat views.
Show people the fun you have at work; create a Snapchat Story of a company outing- small things like this help you connect with your customers and generate emotional responses. Then promoting your content or product is much easier and you can always expect higher conversions.
Snapchat Advertising is Making Waves
Snapchat has revamped its business features taking advertising to the next level through Snapchat marketing. Now you will be able to promote your products and services using Snap Ads that feature between Stories which results in more Snapchat views. The ads won't interrupt the viewing experience, and will only play when you move from one Story to another.
Snapchat marketing has made the ads easily skippable, keeping the user experience in mind. After all, nobody likes being forced to watch something they don't like! That also makes a case for creating quality content, so that people are genuinely interested in your brand.
The ads will be certified by Snapchat with the help of third-party agencies.
You can also customize the ads to generate more appeal. The ads can be used to direct viewers to a website or link, or an extended video. You can also add your own CTA, like asking users to download an app or eBook.
Apart from Snap Ads between Stories, you can also use Expandable Ads to direct the viewer outside the platform (towards links or landing pages).
Snapchat Ads are Effective!
Snapchat ran a survey with MediaScience and found Snap Ads to be highly engaging. People viewing the ads had their eyes on the screen for 78% of the total ad, which is much higher than other social media platforms. Facebook ads, on the other hand, had only 30% looked-time.
Make the Most of Snapchat Geofilter
Snapchat has recently introduced Geofilter technology, another great conversion tool for small businesses. You can add Geofilters to your Snaps to target customers who are within a specific area.
Snapchat users who have their location on and are in the area will be able to view your content. You can use a Snapchat marketing strategy to push offers and deals when your audience in nearby to your store. Users can also use Geofilters to share Snaps, promoting your product organically. You can brand Geofilters with company logo, tagline and more.
The On-Demand Geofilters can cover 50,000,000 square feet and cost $5 to $20. Imagine how many Snapchat views you can reach?
Create Urgency to Encourage Action
A tactic to create demand that always works is to create a sense of urgency. Snapchat intrinsically creates this sense of urgency as the videos and images self-destruct after a certain time.
This gives you an opportunity to keep your audience on the hook, eager for your content to quench their thirst. You can motivate your audience at-the-moment, and incite your desired action, whether it's selling a product or building brand reputation through Snapchat marketing.
The mechanism of Snapchat also makes it ideal for building brand loyalty by say, distributing coupons. Stories disappear after 24 hours and can be used to share coupons that work for a limited time.
You are missing out on golden opportunities to attract customers and increase your conversions by not being on Snapchat. So the best thing to do is to sign up for Snapchat business and take advantage of the young demographics or have our team manage your Snapchat marketing strategy through our marketing program.
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