Verified Proof: Store owner earns

$548,981 in first 6-months.

Explore verified proof of how entrepreneurs are starting their own store and earning over $500,000 in their first six months.

Profit and loss overview:
with a take home profit of $366,681.

This store, featuring household brands like Crest® and ALTOIDS®, achieved $548,941.30 in total sales, generating an impressive $366,681.64 in net profit. With a profitability rate of 66.8%, even after accounting for expenses like shipping and fees, this case study highlights how trusted brands can drive exceptional success.

Profit & Loss – Why Unified® Seller #943457

Particulars

Q2-2024

Q3-2024

Q4-2024

Totals

Product Sales

$87,280.31

$308,782.09

$152,878.90

$548,941.30

Product Cost

$18,574.68

$59,073.69

$43,771.94

$121,420.31

Shipping Cost

$5,519.52

$16,200.38

$9,850.76

31,570.66

Amazon Fees

$6,143.28

$17,901.92

$5,223.49

$29,268.69

Net Profit

$366,681.64

Savings with Why Unified® overview:
how he achieved a 66.8% profit margin.

By leveraging this Why Unified® platform, the owner achieved an impressive $207,154.05 in total savings compared to traditional methods, significantly boosting profitability. This included $72,572.63 in product savings from manufacturer-level pricing, $63,359.81 in discounted shipping logistics, and $71,221.61 in fulfillment savings over industry averages—all directly contributing to a stronger net profit.
Savings – Why Unified® Seller #943457

Particulars

Q2-2024

Q3-2024

Q4-2024

Totals

Product Savings

$11,144.81

$35,444.21

$25,983.61

$72,572.63

Shipping Savings

$8,981.92

$31,472.98

$22,904.91

$63,359.81

Fulfillment Savings

$20,403.68

$29,334.29

$21,483.64

$71,221.61

Total Savings

$207,154.05

Brands & products overview:
highest profit margin being 93.45%

The store owner achieved exceptional profit margins by leveraging the platform’s competition-free model. With top-performing brands like Twinkies® delivering an incredible 93.45% margin and Downy® at an impressive 80.79%, the store demonstrates how exclusive access to trusted household brands maximizes profitability on every sale.

Brands

Wholesale

Sell price

Profit margin

sales channel

$2.75

$6.34

78.98.%

$1.79

$8.93

93.45%

$5.23

$12.32

80.79%

3.95

8.34

71.44%

Sales overview: Earned $17,755 in his first month.

From May to November 2024, this store generated over $500,000 in total sales with profit margins averaging an impressive 76%, exceeding all expectations. Key household brands like LiquidIV®, Crest®, and Mrs. Meyers® drove consistent repeat purchases, highlighting the importance behind leveraging trusted names when starting a new business.

Monthly Sales Overview – Why Unified® Seller #943457

Month

GROSS

NET

margin

PROFIT PER ORDER

May 2024​

$23,954

$17,755

74.12%

$19.25

June 2024

$63,325

$50,950

80.46%

$19.25

July 2024

$116,970

$91,297

78.05%

$26.50

August 2024

$83,029

$63,588

76.59%

$25.35

September 2024

$108,782

$94,822

87.18%

$31.50

October 2024

$103,522

$74,242

71.72%

$29.10

November 2024

$49,356

$34,864

70.64%

$22.50

TOTALS

$548,938

$427,518

Month over month selling:
achieving half-million dollars.

From May to November 2024, this store achieved over $500,000 in total sales, boasting impressive profit margins averaging 76%. Powered by trusted brands like Liquid I.V.®, Crest®, and Mrs. Meyers®, the store exceeded expectations with strong repeat purchase rates, showcasing the reliability and profitability of the model.

May 2024: $23,954.80

Sales & Profit: May marked a strong and profitable start for this store, generating $23,954.80 in revenue while covering the estimated $10,000 store investment. Trusted household brands led the way, with Liquid I.V.® and Crest® driving 61.75% of total revenue—Liquid I.V.® contributing $8,500 and Crest® adding $6,300—highlighting the power of established names in delivering results.

Product Insights: The store attracted 15,320 page views and 11,168 sessions, achieving an impressive 8.06% conversion rate. With a gross profit of $17,755.28 and a net profit of $11,555.28, the store owner not only recouped their initial investment but also achieved immediate profitability within the first month.

Smart Move: Additionally, the store owner established and trusted seller account provided a significant advantage, eliminating the typical account maturation process. This trust factor enabled the store owner to operate effectively and achieve results on the marketplace from day one.

June 2024: $87,280.31

Sales & Profit: By the end of June, the store owner achieved $87,280.31 in gross revenue, with profits reinvested to secure the Prime® sales channel. This strategic decision expanded the store’s reach to both Prime® and non-Prime shoppers, dramatically increasing visibility and boosting sales potential.

Product Insights: The high repeat purchase rate of Liquid I.V.®, a popular consumable product, generated steady revenue for the store. With 25% to 35% of orders coming from repeat customers, loyal shoppers played a key role in driving sales. This behavior was further supported by the “Buy Again” feature, which made reordering simple and convenient, creating a reliable and stable revenue stream for the store owner.

Sales Channel: The store owner implemented the Buy Box addon with Prime®, gaining exclusive control over their product listings. This strategic move eliminated competition from other sellers offering the same products, ensuring the store captured 100% of sales on their listings.

Buy Box: The store saw impressive engagement, with 85,760 page views and 48,560 sessions, resulting in a strong conversion rate of 5.72%. This activity generated a gross profit of $50,950.35 and a net profit of $41,575.35, showcasing the power of the Buy Box in driving store profitability.

July 2024: $204,250.35

Sales & Profit: By the end of July, the store surpassed the guaranteed $150,000 in total revenue, reaching $160,003.01 in gross sales, demonstrating the success of the Why Unified® model.

Product Insights: The addition of new products, such as ALTOIDS® and Downy®, quickly gained traction and contributed $23,500 (20.09% of total revenue). Crest® remained the top-performing brand, generating $31,500 (26.94% of total revenue).

Sales Channel: The addition of the Prime® sales channel and Buy Box addon in June fueled significant growth in July, with an 84.72% increase in sales compared to the previous month. By gaining exclusive control over product listings and tapping into the Prime® shopper audience, the store leveraged expanded visibility and reach to drive impressive results.

Buy Box: Engagement metrics reached new heights with 175,120 page views and 129,800 sessions, resulting in a strong conversion rate of 5.15%. Repeat purchases for top-performing products accounted for 25% to 35% of sales, thanks to the convenience of the “Buy Again” feature, which encouraged customer loyalty and consistent revenue growth for the store.

August 2024: $287,279.78

Sales & Profit: The store achieved a profit margin of 76.59%, resulting in a gross profit of $63,588.29 and a net profit of $44,147.15. By focusing on high-margin products like LiquidIV®, the store maintained consistent revenue, even with a 29.04% seasonal decline in sales compared to July.

Product Insights: The store strategically prioritized Liquid I.V.® due to its consistently high profit margins in previous months. In August, Liquid I.V.® and Crest® collectively accounted for 48.56% of total product sales, showcasing their strong performance and profitability within the store portfolio.

Smart Move: Prioritizing Liquid I.V.® in August positioned the store for substantial profit margin growth in September, especially through the Prime® sales channel.

Buy Box: Engagement remained robust with 89,560 page views and 67,480 sessions, resulting in a 7.44% conversion rate. Repeat purchases of top-performing products, including Liquid I.V.® and Mrs. Meyers®, accounted for 25% to 35% of total sales, highlighting strong customer loyalty and satisfaction within the store.

September 2024: $396,062.40

Sales & Profit: In September, the store achieved exceptional profitability with a gross profit of $94,822.73 and a net profit of $79,862.84. With an average profit per order of $31.50, the store optimized revenue potential through cost-efficient operations and exclusive access to Prime shoppers. 

Product Insights: ALTOIDS® generated $8,400, accounting for 7.72% of total sales, while smaller household essentials performed steadily. This diversified product strategy ensured consistent revenue streams and reduced reliance on any single category, supporting the store’s overall stability.

Smart Move: Allocating more products to the Prime® sales channel enabled the store to achieve an impressive average profit margin of 87.18%. While Liquid I.V.® represented just 13.70% of total sales, it delivered the highest margins, demonstrating the effectiveness of focusing on high-profit products to maximize returns.

Buy Box: Engagement metrics showed significant growth, with 120,420 page views (a 34.5% increase) and 90,200 sessions (a 33.6% increase) compared to August, driving greater visibility and customer interaction for the store.

Repeat Orders: Repeat purchases of top-performing products like Liquid I.V.® and ALTOIDS® contributed significantly, accounting for 25% to 35% of total revenue. The streamlined reordering process through Amazon’s “Buy Again” feature ensured consistent sales and strengthened customer loyalty for the store.

October 2024: $499,584.80

Sales & Profit: October demonstrated a well-balanced distribution of sales across the store’s product lineup, driven by exclusive Buy Box listings. Liquid I.V.® led with $27,000 (26.07% of total revenue), followed by Crest® at $24,500 (23.66%). Mrs. Meyers® and ALTOIDS® together contributed approximately $30,000 (28.97%), showcasing the success of diversifying into high-demand, trusted brands.

Product Insights: The store achieved a profit margin of 71.72%, with an average profit of $29.10 per order. These strong margins, combined with cost-efficient strategies, resulted in a gross profit of $74,242.06 and a net profit of $55,961.72, highlighting the profitability of the Why Unified® model.

Buy Box: The store’s products attracted substantial visibility, with 1,437,740 page views and 1,088,446 sessions, maintaining a conversion rate of 0.69%. This steady buyer activity underscores the importance of strategic pricing. Repeat purchases of top-performing brands like Liquid I.V.® and Crest® accounted for 25% to 35% of total sales, showcasing strong customer loyalty and consistent demand.

November 1-14 2024: $548,941.3

Sales & Profit: By November 10, the store had already achieved $49,356.50 in sales, positioning the month to be the highest-performing period of the year. With projected full-month sales of $122,959.50, this growth reflects a combination of strong historical trends, actual performance data, and the seasonal boost in demand.

Product Insights: Crest® dominated sales with $15,200 (30.8%), followed by Mrs. Meyers® at $12,800 (25.9%) and Downy® at $7,600 (15.4%). This performance underscores the store’s effective product diversification and strategic, demand-driven inventory management.

Buy Box: Although page views decreased to 98,400 (-18.3%), engagement remained robust with 76,200 sessions, and the conversion rate improved to 5.18% (up 0.81% from September), reflecting stronger customer interaction and buying intent.