Profit and loss overview:
with a take home profit of $366,681.
This store, featuring household brands like Crest® and ALTOIDS®, achieved $548,941.30 in total sales, generating an impressive $366,681.64 in net profit. With a profitability rate of 66.8%, even after accounting for expenses like shipping and fees, this case study highlights how trusted brands can drive exceptional success.
Particulars
Q2-2024
Q3-2024
Q4-2024
Totals
Product Sales
$87,280.31
$308,782.09
$152,878.90
$548,941.30
Product Cost
$18,574.68
$59,073.69
$43,771.94
$121,420.31
Shipping Cost
$5,519.52
$16,200.38
$9,850.76
31,570.66
Amazon Fees
$6,143.28
$17,901.92
$5,223.49
$29,268.69
Net Profit
$366,681.64
Savings with Why Unified® overview:
how he achieved a 66.8% profit margin.
Particulars
Q2-2024
Q3-2024
Q4-2024
Totals
Product Savings
$11,144.81
$35,444.21
$25,983.61
$72,572.63
Shipping Savings
$8,981.92
$31,472.98
$22,904.91
$63,359.81
Fulfillment Savings
$20,403.68
$29,334.29
$21,483.64
$71,221.61
Total Savings
$207,154.05
The store owner achieved exceptional profit margins by leveraging the platform’s competition-free model. With top-performing brands like Twinkies® delivering an incredible 93.45% margin and Downy® at an impressive 80.79%, the store demonstrates how exclusive access to trusted household brands maximizes profitability on every sale.
Brands
Wholesale
Sell price
Profit margin
sales channel
$2.75
$6.34
78.98.%
$1.79
$8.93
93.45%
$5.23
$12.32
80.79%
3.95
8.34
71.44%
From May to November 2024, this store generated over $500,000 in total sales with profit margins averaging an impressive 76%, exceeding all expectations. Key household brands like LiquidIV®, Crest®, and Mrs. Meyers® drove consistent repeat purchases, highlighting the importance behind leveraging trusted names when starting a new business.
Monthly Sales Overview – Why Unified® Seller #943457
Month
GROSS
NET
margin
PROFIT PER ORDER
May 2024
$23,954
$17,755
74.12%
$19.25
June 2024
$63,325
$50,950
80.46%
$19.25
July 2024
$116,970
$91,297
78.05%
$26.50
August 2024
$83,029
$63,588
76.59%
$25.35
September 2024
$108,782
$94,822
87.18%
$31.50
October 2024
$103,522
$74,242
71.72%
$29.10
November 2024
$49,356
$34,864
70.64%
$22.50
TOTALS
$548,938
$427,518
Month over month selling:
achieving half-million dollars.
From May to November 2024, this store achieved over $500,000 in total sales, boasting impressive profit margins averaging 76%. Powered by trusted brands like Liquid I.V.®, Crest®, and Mrs. Meyers®, the store exceeded expectations with strong repeat purchase rates, showcasing the reliability and profitability of the model.
May 2024: $23,954.80
Sales & Profit: May marked a strong and profitable start for this store, generating $23,954.80 in revenue while covering the estimated $10,000 store investment. Trusted household brands led the way, with Liquid I.V.® and Crest® driving 61.75% of total revenue—Liquid I.V.® contributing $8,500 and Crest® adding $6,300—highlighting the power of established names in delivering results.
Product Insights: The store attracted 15,320 page views and 11,168 sessions, achieving an impressive 8.06% conversion rate. With a gross profit of $17,755.28 and a net profit of $11,555.28, the store owner not only recouped their initial investment but also achieved immediate profitability within the first month.
Smart Move: Additionally, the store owner established and trusted seller account provided a significant advantage, eliminating the typical account maturation process. This trust factor enabled the store owner to operate effectively and achieve results on the marketplace from day one.
Sales & Profit: By the end of June, the store owner achieved $87,280.31 in gross revenue, with profits reinvested to secure the Prime® sales channel. This strategic decision expanded the store’s reach to both Prime® and non-Prime shoppers, dramatically increasing visibility and boosting sales potential.
Product Insights: The high repeat purchase rate of Liquid I.V.®, a popular consumable product, generated steady revenue for the store. With 25% to 35% of orders coming from repeat customers, loyal shoppers played a key role in driving sales. This behavior was further supported by the “Buy Again” feature, which made reordering simple and convenient, creating a reliable and stable revenue stream for the store owner.
Sales Channel: The store owner implemented the Buy Box addon with Prime®, gaining exclusive control over their product listings. This strategic move eliminated competition from other sellers offering the same products, ensuring the store captured 100% of sales on their listings.
Buy Box: The store saw impressive engagement, with 85,760 page views and 48,560 sessions, resulting in a strong conversion rate of 5.72%. This activity generated a gross profit of $50,950.35 and a net profit of $41,575.35, showcasing the power of the Buy Box in driving store profitability.
Sales & Profit: By the end of July, the store surpassed the guaranteed $150,000 in total revenue, reaching $160,003.01 in gross sales, demonstrating the success of the Why Unified® model.
Sales Channel: The addition of the Prime® sales channel and Buy Box addon in June fueled significant growth in July, with an 84.72% increase in sales compared to the previous month. By gaining exclusive control over product listings and tapping into the Prime® shopper audience, the store leveraged expanded visibility and reach to drive impressive results.
Buy Box: Engagement metrics reached new heights with 175,120 page views and 129,800 sessions, resulting in a strong conversion rate of 5.15%. Repeat purchases for top-performing products accounted for 25% to 35% of sales, thanks to the convenience of the “Buy Again” feature, which encouraged customer loyalty and consistent revenue growth for the store.
Sales & Profit: The store achieved a profit margin of 76.59%, resulting in a gross profit of $63,588.29 and a net profit of $44,147.15. By focusing on high-margin products like LiquidIV®, the store maintained consistent revenue, even with a 29.04% seasonal decline in sales compared to July.
Product Insights: The store strategically prioritized Liquid I.V.® due to its consistently high profit margins in previous months. In August, Liquid I.V.® and Crest® collectively accounted for 48.56% of total product sales, showcasing their strong performance and profitability within the store portfolio.
Smart Move: Prioritizing Liquid I.V.® in August positioned the store for substantial profit margin growth in September, especially through the Prime® sales channel.
Buy Box: Engagement remained robust with 89,560 page views and 67,480 sessions, resulting in a 7.44% conversion rate. Repeat purchases of top-performing products, including Liquid I.V.® and Mrs. Meyers®, accounted for 25% to 35% of total sales, highlighting strong customer loyalty and satisfaction within the store.
Sales & Profit: In September, the store achieved exceptional profitability with a gross profit of $94,822.73 and a net profit of $79,862.84. With an average profit per order of $31.50, the store optimized revenue potential through cost-efficient operations and exclusive access to Prime shoppers.
Product Insights: ALTOIDS® generated $8,400, accounting for 7.72% of total sales, while smaller household essentials performed steadily. This diversified product strategy ensured consistent revenue streams and reduced reliance on any single category, supporting the store’s overall stability.
Smart Move: Allocating more products to the Prime® sales channel enabled the store to achieve an impressive average profit margin of 87.18%. While Liquid I.V.® represented just 13.70% of total sales, it delivered the highest margins, demonstrating the effectiveness of focusing on high-profit products to maximize returns.
Buy Box: Engagement metrics showed significant growth, with 120,420 page views (a 34.5% increase) and 90,200 sessions (a 33.6% increase) compared to August, driving greater visibility and customer interaction for the store.
Repeat Orders: Repeat purchases of top-performing products like Liquid I.V.® and ALTOIDS® contributed significantly, accounting for 25% to 35% of total revenue. The streamlined reordering process through Amazon’s “Buy Again” feature ensured consistent sales and strengthened customer loyalty for the store.
Sales & Profit: October demonstrated a well-balanced distribution of sales across the store’s product lineup, driven by exclusive Buy Box listings. Liquid I.V.® led with $27,000 (26.07% of total revenue), followed by Crest® at $24,500 (23.66%). Mrs. Meyers® and ALTOIDS® together contributed approximately $30,000 (28.97%), showcasing the success of diversifying into high-demand, trusted brands.
Product Insights: The store achieved a profit margin of 71.72%, with an average profit of $29.10 per order. These strong margins, combined with cost-efficient strategies, resulted in a gross profit of $74,242.06 and a net profit of $55,961.72, highlighting the profitability of the Why Unified® model.
Buy Box: The store’s products attracted substantial visibility, with 1,437,740 page views and 1,088,446 sessions, maintaining a conversion rate of 0.69%. This steady buyer activity underscores the importance of strategic pricing. Repeat purchases of top-performing brands like Liquid I.V.® and Crest® accounted for 25% to 35% of total sales, showcasing strong customer loyalty and consistent demand.
Sales & Profit: By November 10, the store had already achieved $49,356.50 in sales, positioning the month to be the highest-performing period of the year. With projected full-month sales of $122,959.50, this growth reflects a combination of strong historical trends, actual performance data, and the seasonal boost in demand.
Product Insights: Crest® dominated sales with $15,200 (30.8%), followed by Mrs. Meyers® at $12,800 (25.9%) and Downy® at $7,600 (15.4%). This performance underscores the store’s effective product diversification and strategic, demand-driven inventory management.
Buy Box: Although page views decreased to 98,400 (-18.3%), engagement remained robust with 76,200 sessions, and the conversion rate improved to 5.18% (up 0.81% from September), reflecting stronger customer interaction and buying intent.
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Why Unified® is a federally registered trademark under U.S. Serial Number 88109024. All rights to the trademark are held by Why Unified Corp, incorporated in the state of Delaware. The company’s principal mailing address is 200 Continental Dr, Suite #401, Newark, DE 19713. Why Unified Corp’s principal place of business is at 601 Cleveland St, Suite #160, Clearwater, FL 33755. All product names, logos, brands, and individuals mentioned or shown on this website are the property of their respective owners and are used solely for identification purposes. Any reference to these names, logos, brands, or individuals does not imply endorsement, affiliation, or sponsorship by Why Unified®. Their inclusion on this website is strictly for illustrative or informational purposes only.
In compliance with the FTC Business Opportunity Rule and FTC Franchise Rule, Why Unified® provides the disclosures required by federal regulation for its “Enterprise Plan” and/or “Enterprise Users” only, as the contents of this website are primarily directed toward “Enterprise Users.” Please note that information and marketing related to business opportunities and franchises apply exclusively to the “Enterprise Plan” and “Enterprise Users.” These disclosures, including but not limited to the Franchise Disclosure Document (“FDD”), FTC Business Opportunity Disclosure, and Why Unified® Earning Claims Document, are available on the Why Unified® “FTC Compliance” page. This website and its contents do not constitute an offer to sell a franchise. We only offer franchises through a Franchise Disclosure Document (FDD) delivered in compliance with federal and state laws. Prospects must apply and be accepted by Why Unified® to receive the FDD. All franchise opportunities are exclusively in the e-commerce industry, and any franchise activity originates in the state of Florida. Potential franchisees should thoroughly review the entire FDD and consult legal or financial advisors before making any investment decision.
Why Unified® does not guarantee financial results; the “Why Unified® Platform Guarantee” aims to provide estimates based on platform data but does not assure individual profits and/or success. Real-time fluctuations in market demand, product availability, competition, and economic conditions may impact user results. Success depends on factors, including, but not limited to, user engagement, store and channel selection, product preferences, market timing, and strategy adherence, and actual earnings may differ from estimates.
All case studies, shared experiences, and user-submitted content on the Why Unified® website illustrate potential—not typical—outcomes based on historical data and specific conditions. Actual results vary widely due to factors such as market dynamics, advertising, competition, and user engagement. Reliance on these examples is at the user’s own risk. For information on risks and potential earnings when using the Why Unified® Platform, users are encouraged to review the “Why Unified® Earnings Claims Document” available on our FTC Compliance page.
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Why Unified® “Disclaimers & Definitions” provide specific definitions and disclaimers for select terms and content used throughout the Why Unified® website to enhance transparency and clarity. These definitions and disclaimers are intended to assist users in understanding certain branded Why Unified® terminology and limitations but do not encompass all terms, phrases, or content on the website or Why Unified® branded terminology. The information provided on this page is not exhaustive, and Why Unified® reserves the right to update or modify it as needed. For comprehensive information, users are encouraged to review additional disclosures and documents available on our “FTC Compliance” page.
- ©2024 Why Unified®
- Legal Agreements
- Privacy Policy
Why Unified® is a federally registered trademark under U.S. Serial Number 88109024. All rights to the trademark are held by Why Unified Corp, incorporated in the state of Delaware. The company’s principal mailing address is 200 Continental Dr, Suite #401, Newark, DE 19713. Why Unified Corp’s principal place of business is at 601 Cleveland St, Suite #160, Clearwater, FL 33755. All product names, logos, brands, and individuals mentioned or shown on this website are the property of their respective owners and are used solely for identification purposes. Any reference to these names, logos, brands, or individuals does not imply endorsement, affiliation, or sponsorship by Why Unified®. Their inclusion on this website is strictly for illustrative or informational purposes only.
In compliance with the FTC Business Opportunity Rule and FTC Franchise Rule, Why Unified® provides the disclosures required by federal regulation for its “Enterprise Plan” and/or “Enterprise Users” only, as the contents of this website are primarily directed toward “Enterprise Users.” Please note that information and marketing related to business opportunities and franchises apply exclusively to the “Enterprise Plan” and “Enterprise Users.” These disclosures, including but not limited to the Franchise Disclosure Document (“FDD”), FTC Business Opportunity Disclosure, and Why Unified® Earning Claims Document, are available on the Why Unified® “FTC Compliance” page. This website and its contents do not constitute an offer to sell a franchise. We only offer franchises through a Franchise Disclosure Document (FDD) delivered in compliance with federal and state laws. Prospects must apply and be accepted by Why Unified® to receive the FDD. All franchise opportunities are exclusively in the e-commerce industry, and any franchise activity originates in the state of Florida. Potential franchisees should thoroughly review the entire FDD and consult legal or financial advisors before making any investment decision.
Why Unified® does not guarantee financial results; the “Why Unified® Platform Guarantee” aims to provide estimates based on platform data but does not assure individual profits and/or success. Real-time fluctuations in market demand, product availability, competition, and economic conditions may impact user results. Success depends on factors, including, but not limited to, user engagement, store and channel selection, product preferences, market timing, and strategy adherence, and actual earnings may differ from estimates.
All case studies, shared experiences, and user-submitted content on the Why Unified® website illustrate potential—not typical—outcomes based on historical data and specific conditions. Actual results vary widely due to factors such as market dynamics, advertising, competition, and user engagement. Reliance on these examples is at the user’s own risk. For information on risks and potential earnings when using the Why Unified® Platform, users are encouraged to review the “Why Unified® Earnings Claims Document” available on our FTC Compliance page.
Why Unified® Disclaimers & Definitions:
Why Unified® “Disclaimers & Definitions” provide specific definitions and disclaimers for select terms and content used throughout the Why Unified® website to enhance transparency and clarity. These definitions and disclaimers are intended to assist users in understanding certain branded Why Unified® terminology and limitations but do not encompass all terms, phrases, or content on the website or Why Unified® branded terminology. The information provided on this page is not exhaustive, and Why Unified® reserves the right to update or modify it as needed. For comprehensive information, users are encouraged to review additional disclosures and documents available on our “FTC Compliance” page.
