Verified Proof: Franchise store owner

earns $548,981 in first 6-months.

Explore verified proof of how franchise-like owners are generating over $500,000 in their first six months by leveraging exclusive franchise rights to sell trusted brands on marketplaces like Amazon®.

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Why Unified® $548,981 Case Study

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Profit and loss overview:
with a take home profit of $366,681.

Household brands like Crest® and and ALTOIDS® drove $548,941.30 in total sales and an impressive $366,681.64 in net profit, with a profitability rate of 66.8% after the costs that kill online stores: shipping and seller fees.

Profit & Loss – Why Unified® Seller #943457

Particulars

Q2-2024

Q3-2024

Q4-2024

Totals

Product Sales

$87,280.31

$308,782.09

$152,878.90

$548,941.30

Product Cost

$18,574.68

$59,073.69

$43,771.94

$121,420.31

Shipping Cost

$5,519.52

$16,200.38

$9,850.76

31,570.66

Amazon Fees

$6,143.28

$17,901.92

$5,223.49

$29,268.69

Net Profit

$366,681.64

Savings with Why Unified® overview:
how he achieved a 66.8% profit margin.

By leveraging the Why Unified platform, the seller unlocked an incredible $207,154.05 in total savings compared to using a competitor, driving their profitability to new heights. Through $72,572.63 in product savings from manufacturer-level pricing, $63,359.81 in shipping savings with discounted logistics, and $71,221.61 in fulfillment savings compared to industry averages, these savings directly boosted the seller’s net profit.

Savings – Why Unified® Seller #943457

Particulars

Q2-2024

Q3-2024

Q4-2024

Totals

Product Savings

$11,144.81

$35,444.21

$25,983.61

$72,572.63

Shipping Savings

$8,981.92

$31,472.98

$22,904.91

$63,359.81

Fulfillment Savings

$20,403.68

$29,334.29

$21,483.64

$71,221.61

Total Savings

$207,154.05

Brands & products overview:
highest profit margin being 93.45%
The seller unlocked profit margins across top-performing brands by using Why Unified: driving maximum profitability on every sale. From Twinkies® boasting a jaw-dropping 93.45% margin to Downy® at an impressive 80.79% margin, this is how Why Unified enables sellers to sell competition-free.

Brands

Wholesale

Sell price

Profit margin

sales channel

$2.75

$6.34

78.98.%

$1.79

$8.93

93.45%

$5.23

$12.32

80.79%

3.95

8.34

71.44%

Sales overview: Earned $17,755 in his first month.
From May to November 2024, the seller earned over $500,000 in total sales and profit margins averaging an impressive 76%, this seller didn’t just meet expectations—they shattered them. Key brands like LiquidIV®, Crest®, and Mrs. Meyers® delivered repeat purchase rates.

Monthly Sales Overview – Why Unified® Seller #943457

Month

GROSS

NET

margin

PROFIT PER ORDER

May 2024​

$23,954

$17,755

74.12%

$19.25

June 2024

$63,325

$50,950

80.46%

$19.25

July 2024

$116,970

$91,297

78.05%

$26.50

August 2024

$83,029

$63,588

76.59%

$25.35

September 2024

$108,782

$94,822

87.18%

$31.50

October 2024

$103,522

$74,242

71.72%

$29.10

November 2024

$49,356

$34,864

70.64%

$22.50

TOTALS

$548,938

$427,518

Month over month selling:
achieving half-million dollars.

From May to November 2024, the seller earned over $500,000 in total sales and profit margins averaging an impressive 76%, this seller didn’t just meet expectations—they shattered them. Key brands like Liquid I.V.®, Crest®, and Mrs. Meyers® delivered repeat purchase rates.
May 2024: $23,954.80
Sales & Profit: May marked a profitable start for the seller, achieving $23,954.80 in revenue and recouping the estimated $10,000 cost of their Why Unified subscription. Liquid I.V.® and Crest® led sales, contributing 61.75% of total revenue, with Liquid I.V.® generating $8,500 and Crest® contributing $6,300.
Product Insights: The product listings attracted 15,320 page views and 11,168 sessions, achieving a conversion rate of 8.06%. With a gross profit of $17,755.28 and a net profit of $11,555.28, the seller not only covered their subscription cost but also realized immediate profitability in their first month.

Smart Move: Additionally, the seller’s healthy seller account with provided a significant advantage, bypassing the typical maturation process connected to Why Unified®. This trust factor allowed the seller to perform effectively on the marketplace from day one.

June 2024: $87,280.31

Sales & Profit: By the end of June, the seller reached $87,280.31 in gross revenue and reinvested profits to purchase the Prime® sales channel. This strategic move expanded the audience to include both Prime® and non-Prime shoppers, significantly increasing visibility and sales potential.

Product Insights: The high repeat purchase rate of Liquid I.V.®, a consumable product, drove consistent revenue. With 25% to 35% of orders being repeat purchases, loyal customers significantly contributed to sales. This behavior is encouraged by the “Buy Again” feature, which simplifies reordering for satisfied customers and builds a stable revenue stream for the seller.
Sales Channel: The seller added the Buy Box addon with Prime®, ensuring exclusive control over their product listings. This eliminated competition from other sellers offering the same products, securing 100% of sales on their listings.
Buy Box: Engagement metrics soared, with 85,760 page views and 48,560 sessions, leading to a conversion rate of 5.72%. The seller achieved a gross profit of $50,950.35 and a net profit of $41,575.35.
July 2024: $204,250.35

Sales & Profit: By the end of July, the seller exceeded the Why Unified® Platform Guarantee of $150,000 total revenue, achieving $160,003.01 in gross sales.

Product Insights: The maturity of the seller’s account allowed for the introduction of new products, including ALTOIDS® and Downy®, which quickly gained traction and contributed $23,500 (20.09% of total revenue). Crest® remained the top-performing brand with $31,500 (26.94%).

Sales Channel: The addition of the Prime® sales channel and Buy Box addon in June continued to drive growth in July, resulting in an 84.72% increase in sales compared to June. By securing exclusive control over their product listings and expanding to Prime® shoppers, the seller capitalized on increased visibility and audience reach.
Buy Box: Engagement metrics soared with 175,120 page views and 129,800 sessions, leading to a conversion rate of 5.15%. Repeat orders for top-performing products accounted for 25% to 35% of sales, driven by the convenience of Amazon’s “Buy Again” feature.
August 2024: $287,279.78
Sales & Profit: With a profit margin of 76.59%, the seller achieved a gross profit of $63,588.29 and a net profit of $44,147.15. The focus on high-margin products like LiquidIV® drove consistent revenue despite a 29.04% seasonal decline in sales compared to July.
Product Insights: The seller strategically allocated more resources to fulfill orders for Liquid I.V.®, which had the highest profit margins in prior months. Liquid I.V.® and Crest® together accounted for 48.56% of product sales in August, reflecting their strong performance and profitability.
Smart Move: The strategic emphasis on Liquid I.V.® in August set the stage for significant profit margin increases in September, particularly through the Prime® sales channel.

Buy Box: Engagement metrics remained strong, with 89,560 page views and 67,480 sessions, achieving a conversion rate of 7.44%. Repeat orders for top-performing products, particularly Liquid I.V.® and Mrs. Meyers®, accounted for 25% to 35% of total sales, showcasing high customer satisfaction and loyalty.

September 2024: $396,062.40
Sales & Profit: September’s gross profit of $94,822.73 and net profit of $79,862.84 reflect exceptional profitability. With an average profit per order of $31.50, the seller maximized revenue potential through cost-efficient operations and exclusive Prime access.
Product Insights: ALTOIDS® contributed $8,400 (7.72% of total sales), with smaller brands performing steadily across household essentials. This diversified approach ensured consistent revenue streams and mitigated reliance on any single product category.
Smart Move: By allocating more products to the Prime® sales channel, the seller achieved an average profit margin of 87.18%. Although Liquid I.V.® accounted for only 13.70% of total sales, it delivered the highest margins, showcasing the impact of focusing on high-profit products.
Buy Box: Engagement metrics saw marked improvement, with 120,420 page views (up 34.5%) and 90,200 sessions (up 33.6%) compared to August.
Repeat Orders: Repeat orders, particularly for Liquid I.V.® and ALTOIDS®, drove a substantial portion of sales, accounting for 25% to 35% of total revenue. Amazon’s “Buy Again” feature streamlined the reordering process, ensuring consistent sales and reinforcing customer loyalty.
October 2024: $499,584.80
Sales & Profit: October saw a balanced distribution of sales across all products, attributed to the seller’s Buy Box listings. Liquid I.V.® led with $27,000 (26.07% of total revenue), closely followed by Crest® with $24,500 (23.66%). Mrs. Meyers® and Altoids contributed ~$30,000 (28.97%), highlighting the effectiveness of diversification into high-demand brands.
Product Insights: With a profit margin of 71.72%, the seller achieved an average profit of $29.10 per order. The strong margins and cost-efficient strategies supported a gross profit of $74,242.06 and a net profit of $55,961.72.
Buy Box: The seller’s products garnered significant visibility, achieving 1,437,740 page views and 1,088,446 sessions, though the conversion rate remained at 0.69%. This reflects steady buyer activity and a focus on competitive pricing. Repeat orders, particularly for Liquid I.V.® and Crest®, accounted for 25% to 35% of sales. 
November 1-14 2024: $548,941.3
Sales & Profit: With $49,356.50 in sales by November 10, the month is on track to be the highest-performing period of the year. The projected full-month sales of $122,959.50 reflect strong historical trends combined with actual performance data, further boosted by seasonal demand.
Product Insights: Crest® led sales with $15,200 (30.8%), followed by Mrs. Meyers® at $12,800 (25.9%) and Downy® contributing $7,600 (15.4%). This highlights effective product diversification and demand-driven inventory allocation.
Buy Box: While page views declined to 98,400 (-18.3%), engagement remained strong, with 76,200 sessions and a conversion rate of 5.18% (up 0.81% from September).