Why Unified Terms of Service
Last updated December 18, 2018.
Why Unified (“Why Unified,” “we” or “us”) provides a range of marketing products and services for businesses of all sizes (the “Services”). Your Service Agreement (the “Service Agreement”) sets forth which Services are being purchased, the Client purchasing the Services (the “Client”, “you” or “your” and together with Why Unified the “Parties” or each individually a “Party”), the costs for such Services, the minimum Initial Term and other relevant details. These Terms of Services (the “Terms of Service”) are incorporated by reference into and made part of any Service Agreement submitted to Why Unified and govern the relationship between you and Why Unified. These Terms of Service are effective on the date the Service Agreement is signed (the “Effective Date”), and remain in effect until terminated as provided below. The Service Agreement, the Terms of Service and the other documents incorporated by reference herein are collectively referred to as the (“Agreement”). These Terms of Service may be reviewed at any time at whyunified.com/terms.
PLEASE REVIEW THIS AGREEMENT CAREFULLY. BY ACCEPTING THESE TERMS, YOU AGREE THAT YOU HAVE READ, UNDERSTOOD AND AGREE TO BE BOUND BY THESE TERMS OF SERVICE, WHICH CONTAIN, AMONG OTHER PROVISIONS, DISPUTE RESOLUTION PROVISIONS, A WAIVER OF CLASS-ACTION RIGHTS AND LIMITATIONS OF LIABILITY. UNLESS OTHERWISE EXPRESSLY STATED, WHY UNIFIED DISCLAIMS ANY AND ALL WARRANTIES WHETHER PROVIDED BY WHY UNIFIED, ITS AFFILIATES, OR ITS RESPECTIVE EMPLOYEES AND AGENTS.
1. Marketing Services. Why Unified Services (the “Services”) include, but are not limited to, the following products (marketing programs). Not all of these Services are applicable to all accounts. Please check your Service Agreement for the list of products and services included in your specific marketing package:
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Paid Marketing
- Email Marketing
- Brand Value
- A/B Testing
- Conversion Optimized Website
- Sales Funnels
- Real-time Analytics
- Creative Services
a. Client Services. Why Unified will provide the Services outlined in your Service Agreement governed by these Terms of Service. Your Marketing Executive will help develop a marketing plan for your business based on your service agreement, budget, goals and other relevant factors. You may add additional one-time or recurring products and services at any time during the life of this Agreement. You may add services by either verbally communicating the request to your Marketing Executive/Why Unified representative or communicating your request via email. Unless the Parties agree otherwise in writing, any and all products and services added during the Term shall be governed by this Agreement. For the purpose of this Agreement, a Client who is current on its monthly Why Unified Base Platform payment, as outlined in its Service Agreement, is considered a “Marketing Client,” any Client who has not contracted for the Why Unified platform or who is not current on its monthly Why Unified Base Platform payment will be considered a “Non-Marketing Client.”
b. Why Unified Base Platform/Program Fee. The Why Unified base platform fee (the “Why Unified Base Platform Fee”) grants Client access to the Why Unified Marketing Platform as well as access to utilize the Why Unified Services. Your Service Agreement will outline your specific monthly Why Unified Platform Fee and the associated Services. The Why Unified services included with your platform/program fee will be outlined in your Service Agreement. Each of these products/services are available for all Why Unified accounts that are current on their monthly marketing payment, however some products/services may not be utilized for your account depending on your specific marketing goals which are outlined in your Marketing Plan. Please note, some services (Retargeting, Email Marketing, Paid Marketing, Logo Design, Video & Photography Services, etc.) may require additional funds or credits to run or be utilized. Further, some services that by their nature require a live website in order to be utilized (including, but not limited to, Retargeting, Paid Marketing, Email Marketing etc.) will not be utilized until your website goes live. Please note, some 3rd Party products and services may not be available for all clients based on the terms and conditions of the applicable 3rd Party provider. Your Marketing Executive will work with you to develop a Unified Marketing plan designed to address your marketing goals based on your specific needs considering your location, budget, and other factors. If we are developing a website for you, your Why Unified platform login may not be provided until your site is completed and goes live with your approval.
c. Marketing Plan & Approval of Deliverables
Your relationship with Why Unified Corp will begin with a “Unified Marketing Report” being created, which can take between 7-14 business calendar days. The objective of the Marketing Report is to provide a “Marketing Plan” which outlines and demonstrates the deliverables of the “Services”. You will have the option to approve the Marketing Report and continue into your monthly subscription, which you acknowledge authorizes your Monthly Billing Commitment and constitutes your pre-approval of the deliverables. You will also have the option to decline the Marketing Report prior to approval and obtain a full refund to the original payment method, which can take 3-5 business days, depending on your bank policies.
d. Understanding of Services
You certify that you understand the “Marketing Report & Approval of Deliverables” outlined in the Service Agreement and acknowledge that upon your approval of the Marketing Plan the Services that are included with your Service Agreement, will be fulfilled and executed in part or in whole throughout your Monthly Billing Commitment as outlined in your Marketing Plan.
e. Search Engine Optimization Program. Use the Search Engine Optimization program to increase your visibility in organic search results on search engines like Google & Bing and generate more sales from organic search. Search Engine Optimization may include SEO keyword research, website optimization, title tag and meta description optimization, link quality auditing, disavowing bad links, internal linking optimization, blog architecture optimization, image tag optimization, social media network optimization, Google+ and Google maps listing optimization, page schema markup, page content creation and optimization, blog post writing and optimization, SEO optimized infographic design, guest blog posting for link building, and more. All Search Engine Optimization tasks are determined by Why Unified based on what we estimate will have the greatest impact on organic growth. Depending on your marketing goals Search Engine Optimization services may begin as soon as you are entered into our system, however, in some cases, it might not make sense to execute Search Engine Optimization until the Client’s website has gone live with Client approval. Your Marketing Executive and Search Engine Optimization team members will determine the best allocation of your resources depending on your goals. Unless otherwise specified, content will be automatically posted to Client’s website periodically. Client is solely responsible for the review and approval of all website content and must notify Search Engine Optimization of any errors. Upon receiving notice of an error, Why Unifed’s sole responsibility shall be to remove the erroneous content as soon as is practicable. All content will be considered approved unless Client notifies Why Unified of any errors, omissions, or problems within 72 hours of posting. Client represents that it will not choose keywords that violate any 3rd Party’s trademarks or other intellectual property rights or will obtain licenses to use any 3rd Party trademarks as keywords. You may log into the Why Unified platform at any time to track Why Unified results.
f. Social Media Marketing Program. Social Media Management is a great tool to increase social engagement with your brand. With Social Media Management, we will provide a dedicated Social Media Manager to help you manage your business’ social presence. Your Social Media Manager will work with you to help engage and interact with your followers, as well as, create more visibility and loyalty to your brand. Included in each plan are regular postings on applicable social media platforms, branding and design, regular monitoring and communication on platforms to engage with followers, and response (with your permission) to comments, messages, posts and spam. One round of revisions to weekly post designs and branding is included for free. Additional revisions will be available at the normal creative time hourly rate. Your Service Agreement will outline your specific plan including the monthly recurring price.
g. Paid Marketing & Retargeting Program. Ad Credits are used to run the Paid Marketing and Retargeting programs. Ad Credits cost one dollar ($1.00) per credit. Ad Credits are allocated to media buy (paid placement), campaign management, and campaign optimization. A more detailed explanation of Ad Credits, how they are allocated, and the current media buy allocation percentage can be found at whyunified.com/how-ad-credits-work. Please note, the media buy allocation percentage is subject to change. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Retargeting, Email Marketing, Paid Marketing programs within the Why Unified platform for return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site (Google, Bing, Yahoo, Facebook, etc.), and some services may not be available for some Products or Services. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level at any time by clicking the applicable link on your Why Unified dashboard. These links are available in the top right-hand corner of the Retargeting, Email Marketing, Paid Marketing pages on your Why Unified dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If we are developing a website for you, your Ad Credits and related services, cannot be used until your site has gone live with your approval. Actual ad position on 3rd Party websites is based on several factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Paid Marketing campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Why Unified may spend any credits you have on file. Why Unified will monitor your Ad Credit spend to keep you on budget, but in rare cases Why Unified may spend over and above the amount of credits you have on file. Any balance of your Ad Credit budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle. Any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each 3rd Party Ad Credit services provider (Google, Bing, Yahoo, Facebook, etc.). You agree to link your advertising account with our master account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you will not have access to view your account at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging into the Why Unified platform at any time or by contacting your Marketing Executive.
h. Email Marketing Program. Email Marketing allows you to easily design, create, and send targeted marketing campaigns to your email marketing list through the Why Unified platform. The Why Unified Base Platform includes 2,500 emails per month at no additional charge. Email messages in excess of 2,500 per month will be charged $.004 per message. Any excess charges due will accrue over the month and you will be billed for these charges in arrears with your regular monthly marketing payment. Unused messages do not rollover from month to month. By using Email Marketing you agree to the Anti-Spam Policy located at whyunified.com/antispam. The Anti-Spam Policy is incorporated into this Agreement by reference. You represent that you will use Email Marketing in compliance with all applicable laws (including but not limited to policies and laws related to spamming, privacy, obscenity and defamation, and regulations such as HIPAA and other applicable privacy laws.) You agree not to use Email Marketing in a way that is obscene, harassing, threatening, libelous, or in any way that violates or infringes upon any 3rd Party intellectual property rights. You hereby agree to indemnify and hold harmless Why Unified against any damages, losses, liabilities, and expenses arising from an alleged violation of the foregoing or otherwise relating to your use of the Email Marketing services.
i. Brand Value Program. With Brand Value, we will provide a dedicated Brand Value Manager to help you define business brand value behind your business, products or services. Your Brand Value Manager will work with you to help establish differentiation with your business, products or services and provide opinions on how it may support increased marketing performance.
j. A/B Testing Program. With A/B Testing, we will provide a dedicated A/B Testing Manager to help you improve marketing performance across all active marketing programs by cross-testing variations of marketing materials to determine which performs best. Your Content Marketing Manager will work with you to analyze performance and create associated materials for active marketing programs.
k. Conversion Optimized Website Program. Website design services include a website design built for conversions and designed to work on some of the most popular website platforms (BigCommerce, Shopify, WooCommerce, etc.). Your site design includes up to three rounds of revisions at no additional cost. Along with the site design, Why Unified will populate up to 20 webpages with Client-provided content or products at no additional charge. We anticipate that you will provide the content for the website pages, but we will provide content writing services for up to 10 pages at up to 300 words per page (rather than the population of 20 pages of the Client supplied content), upon request at no additional charge. If you need to add more time in order for us to make additional revisions, content, pages, etc., it can be added at an additional hourly rate. You are welcome to add pages, content, or products at any time for no additional charges via the website’s content management system. Website design is included at no additional charge with a three-month minimum marketing commitment; however, your license to use the website design is contingent upon our receipt of either: (a) full payment of your monthly marketing payments through the Initial Term, or (b) the Early Cancellation Fee as applicable. See section 6.d. for more information on your website design license. Website development is a fluid process dependent on several factors, including, but not limited to, Client response time on questions and approvals, Client response time for delivering website content, and requests for additional rounds of revisions. Accordingly, we cannot guarantee your website will “Go Live” on any set timeline. We will, however, strive to minimize response times on our end and bring your website live as soon as practicable.
l. Hosting Addon: Conversion Optimized Website Program. Website hosting for up to one site is included with the Why Unified Platform for Marketing Clients upon request. Hosting for additional websites or for Non-Marketing Clients is available for $149.50 per year billed annually on a recurring basis. Website Hosting includes up to 100GB of bandwidth per month. Hosting includes all necessary website data storage. Why Unified websites are a proprietary hosted solution compatible only with Why Unified servers and must be hosted on the Why Unified platform to operate properly. Upon cancellation of marketing, Why Unified website hosting may be purchased for $149.50 per year. If your hosting services continue after the cancellation of marketing, such hosting services will continue to be governed by these Why Unified Terms of Service. Although unnecessary, if you want to move the Why Unified site design off Why Unified hosting, the design may be rebuilt on another CMS platform at your expense. BigCommerce, Shopify and other 3rd Party e-commerce site design files are hosted on their respective servers. Upon cancellation of marketing, BigCommerce and Shopify sites will continue to be hosted on these platforms. If you have issues with your 3rd party website hosting, you must contact those entities directly.
m. eCommerce Addon: Conversion Optimized Website Program. The eCommerce Add-On is a fully functional shopping cart add-on for use on your Why Unified website. You can easily add additional products via the eCommerce Add-On interface. You are granted a limited, non-exclusive, non-transferable, revocable and non-perpetual license to use the Why Unified shopping cart add-on. You shall not knowingly, directly or indirectly, (a) reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code, underlying ideas, or algorithms of the eCommerce Add-On; (b) copy, modify, or create derivative works based on the eCommerce Add-On; (c) permit any third party to access the eCommerce Add-On except as necessary to utilize the shopping cart under the terms of your Agreement and these Terms of Service; (d) access the Services with the purpose of building a competitive product or service; or (e) copy any features, functions or graphics of the eCommerce Add-On unless otherwise agreed upon by Why Unified. You are responsible for maintaining the confidentiality of all associated access credentials, and are entirely responsible for any and all activities that occur using your access credentials. You agree to promptly notify us of any unauthorized use of your access credentials or any other breach of security of the Partner Interface that is known to Channel Partner. You may not use the eCommerce Add-On (a) in violation of any applicable export laws and regulations, including without limitation any U.S. export laws and regulations; (b) in violation of any applicable national, state, or local laws or regulations, including without limitation any laws governing the import of the Service or governing the content which you make available via the Service; or (c) in ways that infringe the rights of others or interfere with other users of Supplier’s network or other networks. Why Unified agrees to exercise commercially reasonable efforts to remedy security breaches associated with the eCommerce Add-On. You acknowledge that, notwithstanding such security precautions, use of, or connection to, the Internet provides the opportunity for unauthorized 3rd parties to circumvent such precautions and illegally gain access to the Services and your eCommerce Add-On Data. Accordingly, we cannot and do not guarantee the privacy, security, integrity or authenticity of any information so transmitted over or stored in any system connected to the Internet or represent that any such security precautions will be adequate or sufficient. You expressly acknowledge that the indemnification provision of Section 14 applies to the use of eCommerce Add-On.
n. Sales Funnel Program. With Sales Funnels, we will provide a dedicated Sales Funnel Manager to help you establish sales funnels which take potential clients from a landing page through a journey of becoming a potential customer. Your Sales Funnel Manager will work with you to establish the sales funnel process, create landing pages, integrate other programs (such as email marketing) and analyze performance.
o. Real-time Analytics Program. With Real-time Analytics, we will provide a dedicated Real-time Analytics Manager to help you measure and gauge performance behind your marketing programs. Your Real-time Analytics Manager will work with you to regularly share insights behind marketing performance.
p. Click-to-Call. If you choose to utilize the My Click-to-Call service, calls will be recorded for tracking purposes so that we may analyze the performance of ads and optimize accordingly. Call recording can be deactivated if needed while leaving call tracking in place by request. Two phone numbers are included with the Why Unified Marketing program payment; additional numbers may be purchased for an additional cost per month. After cancellation of your account, you may maintain your Click-to-Calls number for a nominal monthly fee.
q. Unified Rating Account. A Unified Rating Premium Account is included with your Why Unified Base Platform Fee. Use the Unified Rating account to control your online reputation unlike any other rating system you’ll find. The Unified Rating account include your listing/profile, rating system, trademarked ad copy and a trusted online badge for your website. The Unified Rating account is governed by the terms and conditions in the Unified Rating listing agreement. You will be presented with these terms when you sign up for your account on unified-rating.com. If you do not agree to be bound by these terms you must alert Unified Rating and cancel your Unified Rating listing within 10 business days; failure to cancel within 10 days will constitute acceptance of these terms. Upon termination of your Why Unified account, your Unified Rating account will automatically be downgrade to a Unified Rating free account unless you upgrade your account through unified-rating.com.
r. Reputation Program. Your online reputation is vitally important in online marketing. With Reputation Management services, we will provide a dedicated Reputation Manager to help you manage your business’ online reputation. Your Reputation Manager will work with you to help improve your online reputation by reaching out to verified clients to solicit reviews on reputable review websites. Your reputation manager will also read and reply (with your permission) to reviews of your business posted throughout the internet. The Why Unified Reputation Management program is designed to be used together with the Unified Rating account. All Reputation Management accounts will include a Unified Rating Plus account. Your Reputation Manager will also challenge verification on questionable reviews left on Unified Rating and request customer feedback for reviews left on Unified Rating below three stars.
s. Creative Services. Our creative services include, but are not limited to, Custom Website Design, logo design, video production, photography services, and general design and development time. Your Service Agreement will outline your specific creative services package, our estimated hourly bid and the price per hour for the services. The hourly bid included in the Service Agreement is provided on the estimation, based on information received from you at the time of offer, that the projected total time spent on the design and development of this project should not exceed the total number of hours listed. In the case of time over-runs, you will be notified before any additional charges, beyond the initial cost estimate, are incurred. In the event of increased costs, we will proceed only after receiving both approval (written or oral) and payment from the Client. This Client approval shall be binding and incorporated into this agreement. Any unused creative hours paid for by Client will remain in Client’s account for one year from the date of payment and will then expire. One hour of complimentary creative time is included in each month where Client has paid the Why Unified Base Platform fee. Complimentary hours expire at the end of the Term. Unless otherwise stated in your Service Agreement, creative hours are available for $75 per hour for Marketing Clients, and $150 per hour for Non-Marketing Clients. Video Production services are more involved, and have a different hourly rate. Please see your Service Agreement for our current Video Production hourly rates. We do not store raw video footage after delivery of the completed projected. All raw video footage will be deleted 30 days after delivery of the finalized media. If you want us to deliver the raw video footage you will need to provide a removable storage drive or reimburse us for the costs of a removable storage drive. Our video services necessarily require your input and cooperation. You agree to provide materials, direction, information, approvals, authorizations or decisions necessary for us to complete the project. We will work with you to complete your video project on your timeline. However if we do not hear from you for over one year we will cancel your video project and you will forfeit any amounts paid for video services.
w. Complimentary Promotions. Why Unified occasionally offers Complimentary Promotions to new Clients signing a Service Agreement. Complimentary Promotions take the form of funds added to the Client’s account to offset marketing costs under the Service Agreement. Unless otherwise stated, Complimentary Promotions may be used to offset any cost associated with the Service Agreement with the exception of 3rd Party advertising media buy. Complimentary Promotions are fully contingent on Client fulfilling the Initial Term. If Client cancels the Service Agreement prior to fulfilling the Initial Term, Client must pay back all Complimentary Promotions spent on Client’s account at the time of cancellation, in addition to any applicable Early Cancellation Fees.
x. Payments Program Discount. If you entered this Agreement in conjunction with a Why Unified Payment Processing Agreement, the Company agrees to discount your monthly marketing payment to offset the $25 Payments Program Fee, as applicable. This discount will appear on your monthly marketing invoice as long as your remain both a Marketing Client and a Payment Processing Client. If you terminate either service the discount will no longer be applied. For clarification, the discount is not available to Client’s who are not being charged the monthly Payments Program Fee in conjunction with their payment processing agreement.
y. Oracle/Facebook 3rd Party Audience Data. If you choose to use the Oracle 3rd Party Audience Data we will we will provide access to the Oracle Data Cloud Digital Audiences for use in your Facebook ad campaigns. The cost of the services is fifteen percent (15%) of the total gross amount (prior to any discounts, rebates, or any other offsets) that you spend on media that includes the Oracle Powered Facebook Custom Audiences in any Facebook Ad Sets (your “Gross Media Spend”). An amount equal to 15% of your estimated Gross Media Spend will be taken from your Ad Credits on file prior to your Facebook ad sets running. Any excess charges not accounted for in this estimate will accrue over the month, and you will be billed for these charges in arrears with your regular monthly marketing payment. Your use of these services in connection with Facebook ads is subject to separate terms and conditions, including Facebook’s Advertising Guidelines (currently accessible at https://www.facebook.com/policies/ads, as updated by Facebook from time to time). You represent and warrant that (i) your content complies with all applicable foreign and domestic federal, state and local laws and government rules and regulations (including any laws, directives or regulations relating to privacy, consumer protection, databases, data collection or data transfer) and your privacy policies, (ii) you have provided proper notice and secured proper consent for the collection and use of your content in connection with this Agreement, and (iii) you have procured all rights and licenses, and have all power and authority, necessary to provide your content to the Company without the additional consent of any third party. You further represent and warrant that any of your content provided to the Company for utilization in connection with the Facebook Platform Services (i) consists solely of Personal Data based records (and not cookie-based records or cookie-based records that are appended to Personal Data that were either (x) collected from your customers or (y) purchased or licensed by you from third parties and (ii) is readily available and accessible to you. You expressly agree that Facebook is an intended third party beneficiary of this Agreement with respect to the provisions set forth in this Section. To use these services we must provide Oracle with access and permissions to your Facebook Business Manager and/or Ad Accounts to which Oracle has fulfilled Oracle Powered Facebook Custom Audiences to allow Oracle to access, via Facebook reporting APIs, audience usage reporting on an ongoing basis for the use of Oracle Powered Facebook Custom Audiences. You acknowledge and expressly consent to Why Unified sharing this information and these permissions with Oracle. EU GDPR Obligations: Your content may not relate to individuals subject to the General Data Protection Regulation (GDPR) 2016/679.
2. Compliance with Laws/Prohibited Content. Client shall not use or permit the Services to be used in violation of any applicable national, state, or local laws or regulations. Without limiting the foregoing, Client may not use any Why Unified Services for any illegal activity including the storage or transmission of information, data, files, or links to content that violate any applicable local, state, national, or international law. This includes, but is not limited to, pirated software, copyrighted data or links thereto, the propagation of computer worms or viruses, the use of false identities, or attempts to gain unauthorized entry to any network. Pornography and sex-related merchandising are prohibited on all Why Unified’s servers. This includes sites that may infer or link to sexual content. Spamming sites and sites selling or promoting bulk email software, services, or addresses are also prohibited. Why Unified may terminate this agreement if it determines, in its sole discretion, Client has violated this policy.
3. Client Obligations. In addition to making all required payments, Client shall (a) cooperate with Why Unified in all matters relating to the Services and provide access to Client’s Google Adwords and Analytics accounts as necessary; (b) respond promptly to questionnaires and any reasonable request to provide direction, information, approvals, authorizations or decisions that are reasonably necessary for Why Unified to perform Services in accordance with the requirements of this Agreement; and (c) provide such customer materials or information as Why Unified may reasonably request to carry out the Services in a timely manner and ensure that such customer materials or information are complete and accurate in all material respects. Why Unified is not responsible or liable for any delay or failure of performance caused in whole or in part by Client’s delay in performing, or failure to perform, any of its obligations under this Agreement.
4. Payment. Once you have executed your Service Agreement, you will be responsible for payment in full of all associated payments, except as may otherwise be provided in Section 5 below. All payments are due in US dollars. Unless otherwise stated, Client will pay all amounts due under this Agreement monthly, in advance. Payment for one-time services will be due in full on the Effective Date, or as otherwise provided by your Service Agreement. For recurring payments, the initial payment will be taken on the Effective Date, and you will be billed for subsequent payments as outlined in your Service Agreement. For monthly recurring Services, unless the Service Agreement states otherwise, you will be billed on the same numerical day of each month as the Effective Date. For example, if the Effective Date is November 17th, you will be billed for recurring monthly payments on December 17th, January 17th, and so on. The last billing date in each month is the 25th. If your Effective Date is after the 25th, the first payment will be taken on the Effective Date, and recurring payments will bill on the 25th of each month. For annual recurring services, you will be billed for the first year on the Effective Date, and you will be billed for subsequent payments on the anniversary of the Effective Date unless cancelled as provided in Section 5 below. If you are a Marketing Client, you acknowledge that you are required to pay the full amount due for the Services each month through the Initial Term and Renewal Terms at no less than the monthly recurring marketing total listed in your Service Agreement. You will be required to agree to all applicable payment authorization forms which authorize recurring billing in accordance with your agreement. Why Unified shall have the right to charge your credit card or debit from your account through ACH for fees in accordance with these Terms of Service and the Service Agreement. Client warrants the validity of any ACH information provided to Why Unified, and acknowledges that Why Unified is entitled to debit Client’s account for any ACH fees charged to Why Unified due to Client’s error, including, but not limited to, incorrect information, invalid account numbers and non-sufficient funds. Why Unified uses a credit card updating service that automatically updates credit card numbers where a credit card has expired or been replaced. You acknowledge that Why Unified has a right to charge any credit card updated in this manner in accordance with these Terms of Service and the Service Agreement. YOU UNDERSTAND AND ACKNOWLEDGE THAT ALL AMOUNTS OWED MUST BE PAID IN ADVANCE AND THAT, IN ADDITION TO BEING IN BREACH OF YOUR CONTRACTUAL OBLIGATIONS, YOUR SERVICES MAY BE PAUSED OR TERMINATED IF TIMELY PAYMENT IS NOT RECEIVED OR IF A PAST PAYMENT HAS BEEN DISPUTED.
a. Term. The Agreement shall begin on the Effective Date, and will remain in effect until terminated as provided below. For recurring accounts, the Service Agreement sets forth the minimum commitment term (the “Initial Term”), and authorizes recurring monthly billing for such period. Unless otherwise stated in the Service Agreement, all monthly recurring Services have a one (1) month Initial Term. Only months in which full payment has been received will count as a month of marketing under the Initial Term. Client acknowledges that Client’s digital marketing plan is designed based on a minimum monthly Initial Term. After the Initial Term, the Term will be automatically renewed for successive one-month periods (each, a “Renewal Term”) or as otherwise provided in the Service Agreement (the Initial Term and any Renewal Terms are collectively referred to herein as the “Term.”)
b. Cancellation. Client may cancel the services by providing no less than 30 days’ written notice of cancellation via mail or email addressed to Client’s Marketing Executive or Project Manager, as applicable. If you have not completed the Initial Term, cancellation will be effective at the completion of the Initial Term. If you have completed the Initial Term, services will continue through the end of the next applicable Renewal Term, and will then be cancelled.
c. Early Cancellation. If you wish to cancel the Services without completing the Initial Term you may do so only by providing both written notification of cancellation and the Early Cancellation Fee. The amount of your Early Cancellation Fee is defined in your Service Agreement. If your Service Agreement does not define the Early Cancellation Fee it shall be equal to the lesser of either (a) as defined in “Cancellation Terms” or (b) $1,000. The Early Cancellation Fee payment is in addition to your monthly payments to date and may not be paid with credits on file or any prior payment. The Early Cancellation Fee must be provided within five (5) business days from our receipt of your written notice of early cancellation. No early cancellation of a Service Agreement will take effect until the Early Cancellation Fee has been paid, and you will continue to be billed monthly until we receive both proper written notice of cancellation and the Early Cancellation Fee, as applicable. Upon execution of this agreement, Why Unified will be investing considerable work into Client’s business and online marketing activities. This investment is being made with the understanding that you are committing to pay for the Services through the Initial Term. Client recognizes the aforementioned investment, up-front sales, setup, and opportunity costs that Why Unified bears in connection with this marketing commitment, and acknowledges that this fee is not a penalty, but rather a reasonable amount of liquidated damages to compensate Why Unified for early cancellation of the Services.
d. Cancellation Revocation. You may, upon written notice (email is acceptable), revoke such cancellation within 30 days after you have made a cancellation request, in which case the Service Agreement will be reinstated and all applicable services will be reinstated upon payment in full of all amounts owed. If the cancellation fee has already been paid it shall be applied to any future amounts owed.
e. Why Unified’s Right to Cancel. We may cancel this Agreement at any time for any reason, and in our sole discretion, by providing written notice of cancellation to you. Cancellation will take effect at the end of the then current billing period. Written notice may be provided to you via email. If we terminate this Agreement, we will reimburse you for any unused funds within 30 business days from the effective cancellation date.
f. Pause or Downgrade of Service. You may request a pause or a downgrade in your Services, however it will be in Why Unified’s sole discretion to determine if a pause or downgrade in Services is appropriate. No pause or downgrade will be effective without a signed written confirmation from both Why Unified and Client.
g. No Refunds. Upon cancellation of this agreement by you for any reason, any and all unused funds or credits will be forfeited. Unless we cancel the agreement pursuant to Section 5.c., no refunds will be provided for any amounts already paid to Why Unified.
h. Collection of Amounts Owed. You agree to pay all costs of collection (including attorneys’ fees, costs, and other legal and collection expenses) incurred by Why Unified in connection with its enforcement of its right to payment under the Agreement. Any amounts not paid by you when due shall bear interest at the rate of 1.5% per month (or the highest rate permitted by law, if less).
i. Charge Disputes. If you dispute any payment with your credit card company or bank, and such dispute is resolved in Why Unified’s favor, you will be assessed a charge of $100 per dispute initiated. You acknowledge that this amount is not a penalty, but a reasonable amount of liquidated damages to compensate Why Unified for the additional costs incurred in defending your payment dispute.
6. Intellectual Property.
a. License to Why Unified. During the Term, you hereby grant to Why Unified a non-exclusive, royalty-free worldwide license to use, copy, backup, modify, display, broadcast, and transmit any of your content, including but not limited to your website, text, images, logos, trademarks, service marks, promotional materials, photos, audio, and video content relating to your existing website, as applicable, to the extent necessary and for the sole purpose of allowing Why Unified to perform the Services. This license will terminate upon termination of the Service Agreement.
b. Ownership of Creative Deliverables and Content. Upon receipt by Why Unified of full, unconditional payment from Client, Client shall own all rights, title, and interest in and to the Creative Deliverables (as defined below) created under this Agreement. Creative Deliverables shall be defined as any Custom Website Design, logo design, video production, photography services and general design and development time as discussed in Section 1.n. Why Unified will retain a non-exclusive, non-revocable license in the completed Creative Deliverables, and Why Unified reserves the right to use the Creative Deliverables for advertising, publication, promotion, display or other purposes.
c. Ownership of Website Design. Notwithstanding Section 6.b., Why Unified retains all copyrights in all non-custom website designs delivered under this Agreement in accordance with Section 1.i. Upon valid cancellation of this Agreement in accordance with Section 5, and so long as full, unconditional payment has been received by Why Unified for any amounts owed by Client under this Agreement, Client will be granted a perpetual, royalty free, revocable, non-transferable license to use, copy, and publish any website design and related materials delivered to Client under this Agreement. Why Unified reserves the right to revoke this license only if either (1) Client does not fulfil the Initial Term and/or pay the early cancellation fee or (2) Client initiates a payment dispute for any past payment.
d. Work Product Ownership. Any copyrightable works, ideas, discoveries, inventions, patents, products, or other information (collectively, “Work Product”) developed in whole or in part by Why Unified during the course of this Agreement but excluding the Creative Deliverables and any materials referenced as belonging to Client pursuant to Section 6a. above, shall be the exclusive property of Why Unified.
e. Trademarks. All trademarks used in this agreement and used in conjunction with the Services are the property of their respective owners or licensors. With the exception of the trademark rights explicitly granted in this Agreement, no other rights to any trademarks are granted herein.
7. Authorization and Limited License to Access Why Unified Software Platform. Upon execution of a marketing Service Agreement, and for so long as your Service Agreement is in effect and you are current on your Why Unified Base Platform fee, you will be granted a revocable, non-transferable, non-sublicensable, non-exclusive limited license to access the Why Unified Software Platform. You acknowledge and agree that you do not have, nor will you claim any right, title or interest in Why Unified, the platform, software, data, applications, methods of doing business, or any other content provided through Why Unified whether expressly, by implication, estoppel, or otherwise. All right, title, and interest in and to the Why Unified Platform and Services, are and will remain with Why Unified. You may only access Why Unified via a web browser or mobile application. Your access shall be password protected and you acknowledge that you shall not share your password or otherwise permit any other person to access or use the Why Unified Platform or Services except as expressly permitted by this Agreement. For purposes of clarity and without limiting the generality of the foregoing, you shall not, except as this Agreement expressly permits: (a) copy, modify, or create derivative works or improvements of Why Unified Platform or Services; (b) rent, lease, lend, sell, sublicense, assign, distribute, publish, transfer, or otherwise make available the Why Unified Platform or Services to any person, including on or in connection with the internet or any time-sharing, service bureau, software as a service, cloud, or other technology or service; (c) reverse engineer, disassemble, decompile, decode, adapt, or otherwise attempt to derive or gain access to the source code of the Services or Provider Materials, in whole or in part; (d) bypass or breach any security device or protection used by the Why Unified Platform or Services, or access or use the Why Unified Platform or Services other than by an Authorized User through the use of his or her own then valid Access Credentials; (e) input, upload, transmit or otherwise provide to or through the Services or Provider Systems, any information or materials that are unlawful or injurious, or contain, transmit or activate any Harmful Code; (f) damage, destroy, disrupt, disable, impair, interfere with, or otherwise impede or harm in any manner the Services, Provider Systems or Provider’s provision of services to any 3rd Party, in whole or in part; (g) remove, delete, alter, or obscure any trademarks, warranties, or disclaimers, or any copyright, trademark, patent, or other intellectual property, or proprietary rights notices from any Services or Provider Materials, including any copy thereof; (h) access or use the Why Unified Platform or Services in any manner or for any purpose that infringes, misappropriates, or otherwise violates any Intellectual Property Right or other right of Why Unified or any 3rd Party or in a way that violates any applicable law; (i) access or use the Why Unified Platform or Services for purposes of competitive analysis of the Services or Provider Materials, the development, provision, or use of a competing software service or product, or any other purpose that is to the Provider’s detriment or commercial disadvantage. In addition to the other remedies Why Unified may have, Why Unified may terminate the foregoing license and this Agreement if it determines, in its sole discretion, that you have violated the provisions of this license.
8. Representations. By signing, you personally represent that (a) you have the power to enter into this Agreement and be bound to its obligations hereunder on behalf of the Client; (b) the execution of this Agreement by the Client has been authorized by all necessary corporate actions; and (c) upon execution of the Service Agreement, this Agreement constitutes a legal, valid, and binding obligation of Client, enforceable against Client in accordance with its terms. Client further represents that Client has the right to use all intellectual property, including, but not limited to copyrighted materials and trademarks, supplied to Why Unified for use in conjunction with the services.
9. Agency. If you are purchasing the Services on behalf of another company, you personally represent and warrant that you have been authorized by such company to act as its agent in all respects related to the agreement. Without limiting the foregoing, you agree on behalf of each such company that such company has been made aware of, and agrees to be bound by, these Terms of Service.
10. DISCLAIMER OF WARRANTIES. WHY UNIFIED PROVIDES ALL SERVICES ON AN “AS IS” BASIS WITHOUT ANY WARRANTY OF ANY KIND, AND MAKES NO REPRESENTATIONS OR WARRANTIES ABOUT THE SUITABILITY, RELIABILITY, TIMELINESS, SECURITY, OR ACCURACY OF THE SERVICES. THE SERVICES ARE PROVIDED WITHOUT ANY GUARANTEE OF CONTINUOUS OR UNINTERRUPTED AVAILABILITY. IF THE MARKETING SERVICES ARE INTERRUPTED OR DELAYED, WHY UNIFIED’S SOLE OBLIGATION WILL BE TO RESTORE OR PROVIDE SUCH SERVICES AS SOON AS PRACTICAL. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WHY UNIFIED DISCLAIMS ALL WARRANTIES, EITHER EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE AND IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE OF TRADE, OR OTHERWISE. WITHOUT LIMITING THE FOREGOING, WHY UNIFIED MAKES NO GUARANTEES WITH RESPECT TO THE PERFORMANCE OF ANY PRODUCT OR SERVICE.
11. LIMITATIONS OF LIABILITY. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WHY UNIFIED SHALL NOT BE LIABLE FOR ANY CONSEQUENTIAL, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, LOST PROFITS OR REVENUES, OR DIMINUTION IN VALUE, ARISING OUT OF OR RELATING TO ANY BREACH OF THESE TERMS, WHETHER OR NOT THE POSSIBILITY OF SUCH DAMAGES HAS BEEN DISCLOSED IN ADVANCE BY CLIENT OR COULD HAVE BEEN REASONABLY FORESEEN, REGARDLESS OF THE LEGAL OR EQUITABLE THEORY (CONTRACT, TORT, OR OTHERWISE) UPON WHICH THE CLAIM IS BASED, AND NOTWITHSTANDING THE FAILURE OF ANY AGREED OR OTHER REMEDY OF ITS ESSENTIAL PURPOSE. EXCEPT FOR YOUR LIABILITY FOR PAYMENT OF FEES, YOUR LIABILITY ARISING FROM YOUR OBLIGATIONS UNDER THE INDEMNIFICATION SECTION AND YOUR LIABILITY FOR VIOLATION OF OUR INTELLECTUAL PROPERTY RIGHTS, IN NO EVENT SHALL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT, WHETHER ARISING OUT OF OR RELATED TO BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE EXCEED THE TOTAL OF THE AMOUNTS YOU PAID TO WHY UNIFIED FOR THE SERVICES SOLD HEREUNDER. WITHOUT LIMITING THE FOREGOING, WHY UNIFIED IS NOT RESPONSIBLE FOR ANY DAMAGES DUE TO ANY CONTENT, OMISSIONS, OR ERRONEOUS DATA APPEARING IN CLIENT’S WEBSITE, BLOGS, OR ON SOCIAL MEDIA OR ANY LOSS, DAMAGE, CORRUPTION, OR BREACH OF CLIENT DATA WITHIN CLIENT’S WHY UNIFIED ACCOUNT. WE FURTHER DISCLAIM ALL LIABILITY WITH RESPECT TO THIRD-PARTY PRODUCTS THAT YOU USE IN CONJUNCTION WITH THESE SERVICES.
YOU UNDERSTAND AND AGREE THAT ABSENT YOUR AGREEMENT TO THIS LIMITATION OF LIABILITY, WE WOULD NOT PROVIDE THE SERVICES TO YOU.
12. Dispute Resolution.
a. Good Faith and Cooperation. Each of the Parties agrees to cooperate in good faith, reasonably, and in such a manner as may be necessary or appropriate to implement and give effect to the terms, conditions, and agreements contained herein. Each Party agrees to contact the other in writing (email is acceptable) regarding any claims, disputes, or controversies, and allow the other Party no less than 30 days to cure the issue or demonstrate that there is in-fact no issue present under these Terms of Service prior to initiating any formal legal action, payment dispute, or publishing any disparaging comments detrimental to the reputation, business, or business relationships of the other.
b. Agreement to Arbitrate. If the Parties are unable to resolve a dispute in Good Faith, the Parties hereby agree to resolve any and all disputes, controversies, or claims arising out of, relating to, or in connection with this Agreement and/or the Services, including the breach, termination, or validity thereof, through confidential binding arbitration in Wilmington, Delaware by a single arbitrator. Such arbitration shall be administered by the American Arbitration Association (AAA), and conducted pursuant to the Expedited Procedures of the Commercial Arbitration Rules (CARs) of the AAA. The Parties further agree that they may only bring or participate in claims against the other in their respective individual capacities, and not as a plaintiff or class member in any purported class or representative proceeding. The Parties further agree that the arbitral tribunal may not consolidate more than one person’s claims, and may not otherwise preside over any form of a representative or class proceeding.
c. Exceptions to Agreement to Arbitrate. Why Unfied may bring a lawsuit solely for injunctive relief to stop unauthorized use or abuse of the Services or for intellectual property infringement (for example, trademark, trade secret, copyright, or patent rights) without first engaging in arbitration or the Good Faith dispute-resolution process described above. In the event that the Parties agreement to arbitrate is found not to apply for any reason, all actions relating to or in connection with this Agreement shall be brought in the state and federal courts located in New Castle County, Wilmington, Delaware, respectively. The Parties consent to venue and personal jurisdiction in these courts for the limited exceptions under this Section 12.c.
d. Costs and Attorney’s Fees: Except as otherwise provided in these Terms of Service, the Parties will be responsible for their own costs and legal fees.
e. Voluntary and Knowing Waiver. BY ENTERING INTO THIS ARBITRATION AGREEMENT, CLIENT ACKNOWLEDGES AND AGREES THAT IT IS WAIVING THE RIGHT TO A TRIAL BY JURY FOR ANY CLAIM SUBJECT TO ARBITRATION. CLIENT FURTHER ACKNOWLEDGES AND AGREES THAT IT MAY ONLY BRING A CLAIM IN ITS INDIVIDUAL CAPACITY, AND THAT IT WAIVES ANY RIGHT TO BRING AN ACTION AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. OTHER RIGHTS THAT CLIENT WOULD HAVE IF IT WENT TO COURT, SUCH AS DISCOVERY OR THE RIGHT TO APPEAL, MAY BE MORE LIMITED OR MAY NOT EXIST.
13. Indemnification. You agree to indemnify, defend, and hold us harmless from any and all liability, claims, damages, and settlements due to any 3rd Party claims or causes of action, (including, without limitation, reasonable attorneys’ fees and court costs) arising out of or relating to Client’s (a) illegal or unauthorized use of the Services, or (b) noncompliance or breach of any of these Terms of Service by Client or any 3rd Party (authorized, permitted or enabled by Client). This indemnification includes, but is not limited to, any actions, including intellectual property actions (including trademark and copyright actions), actions related to end user personal or financial data, PCI compliance, Client’s order processing, billing, fulfillment, shipment, collection, or actions related or associated with any products or services offered, sold, or licensed through Client’s website. If Client is a Covered Entity under The Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), Client waives any Claims it may have against Why Unified arising out of or in connection with HIPAA requirements and agrees to indemnify and hold harmless Why Unified against any and all Claims that are related to or arise from failure to comply with HIPAA requirements.
a. Choice of Law: This agreement and its interpretation, and all controversies arising hereunder, shall be governed by the applicable statutory and common law of the state of Delaware without giving effect to conflict of laws principles.
b. Entire Agreement. These Terms of Service together with the applicable Service Agreement constitute the entire agreement between the Parties. All prior agreements, discussions, representations, warranties and covenants are merged herein. Any amendments or modifications of this agreement shall be in writing and executed by the Parties.
c. Waiver. The failure by either Party to require performance of any provision shall not constitute a waiver nor affect that Party’s right to require performance at any time thereafter.
d. Electronic Signatures. Each party agrees that electronic signatures have the same force and effect as manual signatures. Electronic signature means any electronic sound, symbol, or process attached to or logically associated with a record and executed and adopted by a party with the intent to sign such record.
e. Severability. If any provision of this Agreement or the application thereof is held invalid, illegal, or unenforceable by any court of competent jurisdiction, (a) such provision will be deemed to be restated to reflect as nearly as possible the original intentions of the Parties in accordance with applicable law, and (b) the remaining terms, provisions, covenants, and restrictions of this Agreement will remain in full force and effect.
f. Assignment. Neither Party may assign any part of the Agreement without the prior written consent of the other Party, provided, however, that either Party may freely assign this Agreement in connection with a sale of substantially all of its assets or a change of control of at least 50% of the voting equity interests of the business effective upon written notice to the other Party.
g. No Third-Party Beneficiaries. The parties do not confer any rights or remedies upon any person other than the parties to this Agreement and their respective successors and permitted assigns.
h. Third-Party Sites and Products. 3rd Party sites and products are not under our control and are provided to you only as a convenience. The availability of any 3rd Party site or product does not mean we endorse, support or warranty the 3rd Party site or product. We do not warranty the performance of any 3rd party product or service. If you are using a eCommerce Addon, certain WooCommerce plugins may be required for certain website functionality. You will be required to create your own WooCommerce account to access these plugins for your website, and you may be required to pay WooCommerce an additional fee for certain plugins.
i. HIPAA. If Client is a “covered entity” or a “business associate” thereof, as each term is used under the Health Insurance Portability and Accountability Act of 1996 (as may be amended or replaced, “HIPAA”) or is otherwise subject to any HIPAA-related or similar legal requirement, Client is solely responsible to ensure full compliance therewith. Client is responsible for maintaining the privacy of any persons or their information that may be covered by HIPAA or any related or similar legislation or regulation. Why Unified makes no claims or warranties regarding compliance with HIPAA.
j. EU/EEA Data Processing. To the extent that we process customer data that is subject to the European Union General Data Protection Regulation (“GDPR”) on your behalf, such processing will be undertaken pursuant to the terms of the Why Unified Data Processing Agreement (the “DPA”) located at https://whyunified.com/data-processing-agreement/. Please contact your Why Unified representative to receive a signed version of the DPA. DPA is hereby incorporated by reference for all accounts whereby we process data subject to the GDPR. You acknowledge that in all cases Why Unified acts as the data processor of this data and you are the data controller of the data. You are required under the GDPR to obtain and maintain documentation of the applicable legitimate purpose and consent to process this data.
k. Google Third Party Disclaimer. Why Unified resells Google AdWords as a Google Third Party
Partner. For more information on this program please see Google’s “Working with a Third-Party Disclaimer” located at http://www.google.com/adwords/thirdpartypartners/.
l. Bing Ads Agreement. Why Unified resells Bing Ads, if you use our services to market on Bing you agree to be bound by the Bing Ads Agreement located at: https://advertise.bingads.microsoft.com/en-us/resources/policies/microsoft-bing-ads-agreement.
m. .Facebook Advertising Guidelines. Your use of these services in connection with Facebook ads is subject to separate terms and conditions, including Facebook’s Advertising Guidelines (currently accessible at https://www.facebook.com/policies/ads, as updated by Facebook from time to time).
n. Relationship of the Parties. The Parties to the agreement are independent contractors, and no agency, partnership, joint venture, or employee/employer relationship is intended or created.
o. Referrals. Why Unified may provide incentives to 3rd parties to introduce potential Clients to Why Unified. From time to time, Why Unified may receive referral fees, incentives, revenue shares or rebates (the “Incentives”) from 3rd party advertisement providers, payment processors, and/or other 3rd parties based on hitting revenue or advertising spend thresholds or referring potential customers to the 3rd party provider. You acknowledge that you are not entitled to any Incentive or share of any Incentive received by Why Unified.
p. Survival. The sections labeled Intellectual Property, Confidentiality, Disclaimer of Warranties, Limitations of Liability, Dispute Resolution, and Indemnification are intended to survive the termination, cancellation or expiration of this agreement. Notwithstanding the foregoing, Client remains liable for any amounts due to Why Unified as of the effective date of termination.
q. Subcontracting. Why Unified may, without your consent, subcontract to any party the performance of all or any of Why Unified’s obligations under this Agreement provided that Why Unified remains primarily liable for the performance of those obligations.
r. Taxes. Except for Clients located in South Dakota, and unless otherwise stated, the fees do not include any taxes, levies, duties or other similar government assessments of any nature, including but not limited to value-added, sales, use or withholding taxes assessable by any local, state, provincial, federal, or foreign jurisdiction (collectively, “Taxes”). Client is responsible for paying any taxes associated with the purchase of the services hereunder. Sales Tax will be collected on all products, except for Ad Credits and Website Design services, sold to Clients residing in South Dakota. A 10% VAT will be added to all accounts based in Australia.
s. Call Recording. You acknowledge that we may record Client phone calls for quality control purposes.
t. Trade Name. Why Unified Corp is a Wilmington, Delaware Corporation.
u. Headings. Section headings are provided for reference purposes only and in no way define, limit, construe, or describe the scope or extent of any section.
v. Force Majeure. Neither party shall have any liability for any failure or delay (other than for an obligation to pay) resulting from any government action, natural disaster, power failure, or any other condition affecting production or delivery in any manner beyond the reasonable control of such party.
w. Notices. All notices required by one party hereunder shall be provided in writing to the other Party at the mailing address or email address provided to the other Party from time to time in writing.
x. Defined Terms. Capitalized terms are defined in the section in which they first appear.