If you want to bring your business out of obscurity and control your market – whether local or national – a split-up approach to marketing not work.
- How will you stop struggling to convert prospects when you have little to no product/service value over your competitors; when you believe that there is no further value to build which leads you to losing profits to compete on price?
- How will you handle complaints and objections, long closing cycles and lost sales due to authority and trust not being built around your business over competitors?
- How will you achieve search engine rankings for highly qualified keywords that ready-to-buy prospects use without authoritative content marketing?
- How will you nurture your prospects during their decision-making process without re-instilling value through a structured email marketing strategy, retargeting and a/b testing multiple variations of value.
The Bottom Line: Digital Marketing was Designed to be Unified
We now understand that digital marketing supports more than just your digital presence – the pulse of where you exist in the market – but let’s dive into how each marketing element is dependent on one another to achieve marketing performance:
Search engine rankings have dependencies on content marketing, social media marketing, a/b testing and your website – these are the critical factors behind their algorithm.
Content marketing supports generating your ready-to-buy prospects through the power of influence while they are in their research phase while building brand authority and trust.
Social media marketing supports generating your ideal audience organically, while product/service value generate interest – social signals also play a significant role in demonstrating brand trust to both prospects and search engines.
Email marketing is designed to nurture your prospects which have inquired, signed-up but never purchased in order to re-install value as each prospect is in a different sales stage; email marketing supports demonstrating value tailored to their sales stage.
Retargeting drives action towards a conversion with banner-driven ads on every ad-enabled website that they visit for 90 consecutive days while working in sync with email marketing to determine their sales cycle to drive the correct product/service value.
Product & Service Value is one of the most critical elements to any digital marketing strategy and the primary key indicator that your potential prospects will look for and which will differentiate you versus your competitors.
A/B Testing is dependent on every element of your marketing strategy as it impacts generating, nurturing and converting your target prospects with respect to product/service value and search engine rankings.
Conversion Optimized Websites deliver the message of product/service value that prospects will utilize to make their decision; is the pulse of your entire marketing strategy.
Conversion Optimized Landing Pages work in sync with email marketing, retargeting and a/b testing to control a prospect’s decision-making stage and tailor product/service value based on their sales stage.
Sell or Get Sold.
Let our Unified Marketing sell you on your own product or service.
Our Unified Marketing team will create your marketing strategy report, which demonstrates with live examples how we will generate, nurture and convert your target prospects while building brand authority and trust backed by a marketing performance guarantee.
If you’re not sold on your own product and service with our marketing strategy report – we may not be the perfect fit and you can cancel with a full refund prior to approval.