When it comes to dropshipping on Instagram®, having multiple sales channels can be incredibly beneficial for a store. This is because each sales channel is driving traffic and sales, which allows the advertising pixel to learn more about different audience segments. As the pixel collects data, it can more effectively feed that data to other sales channels, which helps them learn and improve. The result is lower advertising costs, reaching more qualified shoppers, and passing through phases quicker. By leveraging multiple sales channels, dropshippers can not only expand their reach and increase their sales, but also optimize their advertising spend and improve their overall marketing strategy. Instagram® dropshipping is just one of many sales channels that dropshippers can leverage to drive traffic and sales. By combining the power of Instagram® with other sales channels, dropshippers can create a strong omnichannel strategy that helps them connect with potential customers wherever they are in their buyer’s journey.