Amazon offers two different fulfillment options for sellers: Fulfillment by Amazon® (FBA) and Fulfillment by Merchant (FBM). Both options allow sellers to sell their products on Amazon’s® marketplace, but there are some key differences between the two.
Fulfillment by Amazon® (FBA) is a program that allows sellers to store their products in Amazon’s® warehouses. When a customer places an order, Amazon® picks, packs, and ships the product directly to the customer. FBA also provides customer service, returns processing, and handles all aspects of the order fulfillment process. This option allows sellers to offer Amazon Prime® shipping to customers, which can lead to increased sales and customer satisfaction.
Fulfillment by Merchant (FBM), on the other hand, is a program that allows sellers to fulfill orders themselves. The seller is responsible for storing the product, packing and shipping the product to the customer, and handling customer service and returns. This option may be more cost-effective for sellers with lower volumes of sales or for sellers who want more control over the fulfillment process.